W1T 3NP Travel Guide
Last week we gave you six reasons why we thought the London Edition was all that (and truthfully, we could have listed a few more) but apparently, there are a few things that Ian Schrager and the rest of the Edition team feel needs work. Like the guest room hallways and doors.
Personally, we liked the well-lit hallways and the large numbers that are painted on the bottom of every door, especially since our room was far from the lifts and down a curvy and twisty hallway. Alas, Edition is painting over those numbers in a dark grey color which will lower the light level in the hallways just a touch.
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We were one of the first people inside the London Edition when it opened back in September (an award-winning opening, we might add) and while HotelChatter contributor JasonD got to chat with hotelier Ian Schrager as well as peep the presidential suite, we never got to properly spend the night.
Thus when this editor found herself across the pond last month and in need of a hotel room, the choice was clear. How could I not stay at an Edition Hotel, after years (three) of obsessively following the brand?
So, using a combination of American Express points and pounds, I booked a superior room. At check-in, I was then upgraded to a deluxe room (no, the hotel was not aware I was coming.) My room was located at the end of a twisty, maze-like hallway that had me confused a few times later on when walking back to my room. But once inside room 229, the Edition was everything I hoped it would be.
Lest I bore you with long, overwrought paragraphs, allow me to present 6 Reasons Why The London Edition Is All That. If the list is too much for you to get through, then just scroll through the photos. You'll get the same idea anyways.
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While the opportunity to scope out The London Edition on opening day would have been more than enough to lure us to the city’s Fitzrovia neighborhood last week, there was more: Ian Schrager was there to talk us through his thinking on the hotel, the Edition brand, and collaborating with industry giant Marriott.
Key things we picked up? It takes him mere hours (hours!) after arriving in a city to come up with the overall idea of how his new hotel is going to work. Each Edition will be different, combining the aspects of the building, local geography and customs, and popular culture, but with the same Edition attitude. Aside from London, New York, and Miami, there is Los Angeles, as well as “advanced discussions” in Paris. Over in Asia, Tokyo, Hong Kong, Beijing, Shanghai, Wuhan, and Sanya are all in the pipeline, as well as Bangkok (jenga!) of course. Then there is India and the Middle East on the list. While he is not directly involved in newcomer Moxy, he does offer his opinion if he has one – which we don’t doubt he does. Read on for more.
We recently told you hotelier extraordinaire Ian Schrager would bring The London Edition to the UK in October. Now Schrager has finally released more coveted details on this project (the brand he created with Marriott International), as he returns to London after the 15 years since he introduced both the Sanderson and St. Martins Lane hotels.
The London Edition sets out to preserve the original Berners Hotel, built in 1835 as five luxury Georgian townhouses and turned hotel in 1908. But don't think that means this'll be another stuffy-puffy London property. Schrager makes it clear:
“The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel.”
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Naturally, we clicked over to the website right away and after trying a few dates, we finally found that the hotel will open on OCTOBER 15 with rates starting at 295 GBP a night. (Or about $458.) That's for a small (237-sq.ft.) guest room with a queen bed which also includes a 46-inch flat screen TV, turndown service, robes and slippers and free WiFi. The next room category is a superior room for 335 GBP a night, followed by the deluxe room at 375 GBP and then by a Loft-type room for over 465 GBP.