W1T 3NP Travel Guide
Hotel Openings / Hotel News / Edition Hotels / Marriott Hotels / London Hotels / Ian Schrager / Hot Hotelier News / → All Tags
While the opportunity to scope out The London Edition on opening day would have been more than enough to lure us to the city’s Fitzrovia neighborhood last week, there was more: Ian Schrager was there to talk us through his thinking on the hotel, the Edition brand, and collaborating with industry giant Marriott.
Key things we picked up? It takes him mere hours (hours!) after arriving in a city to come up with the overall idea of how his new hotel is going to work. Each Edition will be different, combining the aspects of the building, local geography and customs, and popular culture, but with the same Edition attitude. Aside from London, New York, and Miami, there is Los Angeles, as well as “advanced discussions” in Paris. Over in Asia, Tokyo, Hong Kong, Beijing, Shanghai, Wuhan, and Sanya are all in the pipeline, as well as Bangkok (jenga!) of course. Then there is India and the Middle East on the list. While he is not directly involved in newcomer Moxy, he does offer his opinion if he has one – which we don’t doubt he does. Read on for more.
We recently told you hotelier extraordinaire Ian Schrager would bring The London Edition to the UK in October. Now Schrager has finally released more coveted details on this project (the brand he created with Marriott International), as he returns to London after the 15 years since he introduced both the Sanderson and St. Martins Lane hotels.
The London Edition sets out to preserve the original Berners Hotel, built in 1835 as five luxury Georgian townhouses and turned hotel in 1908. But don't think that means this'll be another stuffy-puffy London property. Schrager makes it clear:
“The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel.”
Edition Hotels / Hotel Opening Rates / Hotel Openings / Hotel News / Ian Schrager / Marriott Hotels / → All Tags
Naturally, we clicked over to the website right away and after trying a few dates, we finally found that the hotel will open on OCTOBER 15 with rates starting at 295 GBP a night. (Or about $458.) That's for a small (237-sq.ft.) guest room with a queen bed which also includes a 46-inch flat screen TV, turndown service, robes and slippers and free WiFi. The next room category is a superior room for 335 GBP a night, followed by the deluxe room at 375 GBP and then by a Loft-type room for over 465 GBP.