W1D 7DT Travel Guide
Having shown you around the public spaces at Firmdale Hotels’ new flagship Ham Yard Hotel, we’ll take the elevator up and peek inside a few of the 91 bedrooms and suites, all of which come with very individual, but very Kit Kemp, design.
As you make your way to your room, you’ll notice how the hotel twists and turns to fit in with the existing buildings around it. Hallways share the French wallpaper of flowerless plants that we saw at Dorset Square Hotel a few years ago.
Rooms range from entry-level Superior to Deluxe, with Suites continuing on from Luxury Junior to Terrace Suites. The above shot is from one of a small number of apartments that are also available. All rooms have the lovely floor-to-ceiling warehouse-style windows that led light flood in.
True to its word, Firmdale Hotels opened its new Ham Yard Hotel yesterday, and just 24 hours later we stepped through the front door to get a closer look at the group’s latest London – and overall flagship – hotel.
We’re still digesting everything we saw mere hours ago, from a number of the 91 bedrooms and suites to Ham Yard restaurant, the screening room and the pretty awesome underground bowling alley. We’ll start with a tour of the public spaces, which, like the entire hotel, are filled to the brim with Kit Kemp’s eclectic collection of art, objets, fabrics, patterns, and furniture.
Main access to the hotel is just off of Great Windmill Street, which indeed has a small driveway for cars and taxis to pull up to the front entrance. We love that a bit of green was introduced to this tightly packed area, with the courtyard being surprisingly quiet given that Piccadilly Circus’ neon extravaganza is just a block away.
Firmdale Hotels is so close to being ready to let us into its new flagship Ham Yard Hotel that the British Union Jack has already been raised above the entrance, in the quiet courtyard a block behind much less quiet Piccadilly Circus.
Having just walked by the hotel, things really are looking good for opening on June 1: we spotted some seating already out next to the entrance, as well as a glimpse of the Tony Cragg bronze sculpture that will be just in front (head over to Facebook to see more photos).
When we walked past Ham Yard Hotel last week, we could spot furniture behind the large factory-style windows, signalling Firmdale’s future flagship is making good progress. From the fabric on the chairs to the bold patterned curtains, there was no mistaking Kit Kemp’s style even from a distance, and now we have a whole set of images to back that up.
They come alongside a planned opening on June 1, which means we’re in the homestretch until the time we can check out the 91 bedrooms and suites, eat in the restaurant, drink at the bar, and knock over some pins in that bowling alley. Images show a number of different designs: from bold blue / yellow / white and a rich chocolate brown with gold and cream (above), to vibrant pink and purple and a more subdued grey (below). Reservations have also opened.