W1D 6QF Travel Guide
W Hotels is already implementing their keyless entry technology which lets guests open the guest room doors using their smartphones, and their watches. But at the W London--Leicester Square technology has now invaded the hotel uniforms.
Staffers at the hotel's nightclub, Wyld, are now wearing these super cool Glofaster uniforms featuring LED technology that pulses to the beat of the club's music. (The hotel also changes its exterior colors on a whim too.)They were designed by Britain's rising fashion designer, Claire Barrow. Here's a bit more on what these uniforms are like:
[Barrow's] creations for Wyld feature reactive strip lighting, made by Glofaster, within a W screen-printed design that was influenced by the club’s glowing red neon lights. Both male and female uniforms also boast Barrow’s signature embroidered motifs, with designs that take inspiration from Wyld’s renowned oversized disco ball and London’s vibrant night scene. The bespoke garments combine Barrow’s chic ‘Do It Yourself’ approach to design with Wyld’s rock and roll aesthetic.
You can see these uniforms in action at Wyld from 10pm on Wednesday-Sunday. Rooms at the W currently start about 340 GBP next weekend.
[Photo: W London]
We didn't think the rooms at W Hotels were known for being sprawlingly huge or anything, but it looks like Nicki Minaj managed to lose her pants somewhere inside her suite at the W London. Barbie, Roman, Nicki, whatever you want to call her, walked out of her hotel on Monday in a slightly ridiculous ensemble consisting of a red PVC jacket, military boots, black polka dot tights and a set of bondage straps wrapped around her mid section as a skirt.
Maybe the star got a little inspiration after reading passages from Naomi Alderman's porn story, which admittedly fetishizes the W as a sort of sex-charged epicenter of Leicester Square. That must be it.
Or, more likely, Minaj simply ended up here because The Dorchester (and probably a few other places) didn't want her staying with them anymore, and realized she could get away with more by staying at the W. Logical, really.
Hotel Sex Kits / Hotel News / London Hotels / Kelly Rowland / W Hotels / Sexy Hotels / Starwood Hotels / → All Tags
If you’re in London today and happen to be mooching past Leicester Square, you might notice that the W Hotel – which usually exudes a mysterious ice maiden white-blue light has turned scarlet woman, with red lights (ooh err) running all across the building. The above pic is how we saw it this afternoon, but in the evening, according to the hotel, it's looking like this:
But fear not, for it hasn’t taken the recent specially-written-for-it porn to heart; it’s red today to mark World AIDS Day. Very nice too; but that’s not all.
The hotel has also knocked out some new brand new sex kits in support of the Elton John AIDS Foundation, and lured in Kelly Rowland – who is now huge in the UK thanks to her status as an X Factor judge – to support the cause, by waxing lyrical about them.
The best part (other than the glorious Lady K’s involvement of them, obvs) is that over 50% of the £20 will be donated to the Elton John AIDS Foundation.
The new kits cost £20 and contain condoms, three types of lube, a "vibrating ring with the strongest vibrations and special pleasure bumps" a "super-powered mini massager", a chocolate and vanilla massage candle that's rather sweetly called "Monogamy" and herbal supplements for both men and women to "stimulate energy levels", all ensuring, according to the hotel, that "guests can play hard but play safe."
Last month, see, top writer Naomi Alderman stayed at the W. This month, as way of thanks, she wrote a story for the hotel. But not just any story – a porn story. And as the folks at the W are caring, sharing folks, they’re pimping it out not just to their guests. Anyone who comes in and asks for it will, um, get it.
You’ll have to go to the W itself to read the story, but the hotel kindly
anticipated our reading tastes gave us a copy so we can tell you that it’s five pages, revolves around a model starlet staying at the hotel and includes scenes of beasting it up against the window over Leicester Square (AKA “doing a Standard”), in the gym, in a suite, in the screening room, and in the Lounge with those sexy plates.
Sample paragraph, clean enough for the pure readers of HotelChatter:
Marios Schwab and W's Global Fashion Director Jenne Lombardo
Another week, another super duper cultural offering from the W London. Or, technically, W Hotels Worldwide.
This time, the project’s called Fashion Next and is part of a global initiative taking place in London, New York and Moscow. The aim: to decide the hot new fashion thing in each city. In Moscow, Vika Gazinskaya’s been named Fashion Insider (ie the person who tells us what’s what). In London, it’s designer Marios Schwab, who’s fingered three local designers: jeweller Jordan Askill, knitwear designer Craig Lawrence and Fleet Ilya, who have a whole collection of bondage gear on the side.
They launched it last week with a party attended by so many trendy people it hurts, but including Kelis, Erin O’Connor and Matthew Williamson, as well as Marios Schwab and Katy England (Schwab’s stylist).
The genesis of the whole shebang is explained in the rather beautiful video here, shot in the W by the (W)riters Library:
The W Hotel London's array of customized designer bikes, heretofore available for guest rental, are currently being auctioned off in order to raise money for the Elton John AIDS Foundation, as previously reported.
If you've been ogling the exquisitely constructed two-wheelers from afar, now is your chance to put in a bid for the chance to take one of them home. Somehow, we have a feeling they'll get less roadside mileage than ostentatious-living-room-display mileage in the winners' homes.
Some of London’s hottest men (in reputation, at least) got on their bikes last night at the W London. Ron Arad and Patrick Cox were there to see the unveiling of their specially-designed bikes, as was Benedict Radcliffe, the bike crafter, and Jordan Smith, who rode the fixie round London in the launch video.
Sadly, none of the lady bike designers could make it (the event was postponed from last week, due to the London riots) but fashion designers Patrick Grant and Henry Holland showed face instead.
But knowing W, these aren't just any old bikes. Each unit was built by Benedict Radcliffe and designed by Ron Arad, Natasha Law, Alice Temperley, Paloma Faith and Patrick Cox. This is far, far better than those projects where celebs “customize” a tote bag by scrawling something childish on it – each bike has been specifically tailored to the celeb’s exact specifications. And between ghettoblasters, hatboxes, and flashing neon tubes, the selection makes for quite a colorful array.
Londoners haven’t really gone out much this week. In fact, if ever there’s been a week when you want to lock yourself in your house and read a good book, this is it. So it was that a couple of days ago we remembered the library at the W London - or, to call it by its proper name, the (W)riters Library, containing 100 books – 10 chosen by 10 famous authors, and inscribed by said authors as to why they’ve chosen them.
Yesterday, we ventured out of our bunker to see the library. First good thing: not all the sexy plates are gone. Hurrah! In fact, the library just takes up two blocks in the center of the Union Jack shelves. V discreet.
In fact, the whole concept is equally discreet – there’s no sign saying “famous autographs here”, no advertising – it’s up to you to pick up a book, see the bookplate, and work out whose it is (they haven’t all signed them).
Some of the choices are fascinating. The first book we picked up was Middlemarch – yup, that humungous 19th century tome by George Eliot. It had been chosen by no other than Bret Easton Ellis - in fact, he’d even called it
The best 19th century social-realist novel.
This week, we take a look at a new indie jewelry collection that has recently popped up inside the W Leicester Square. PDB Jewelry (it stands for 'Pure Dead Brilliant') is a Bali-based company whose cuffs, earrings, rings and necklaces tend to have cute, weird little sayings emblazoned straight into the metal. Which, somehow, makes them a perfect fit for the often-blunt hotel idioms of W.
Think books instead of dishes
We had a slight renaissance in our way of thinking about W London Leicester Square when we made it in for a proper look a couple of weeks back, and now we’re even more excited about the latest addition to the hotel: the (W)riters Library.
It’s the brainchild of Damian Barr, who, you might recall, was the Reader in Residence at Andaz London (and then around the world). And it’s a little more exciting than a standard hotel library. The lush-tongued Scot has asked 10 writers from both sides of the Atlantic to each choose their 10 essential books – and write a handwritten note explaining what it means to them inside each one. According to Damian:
Some have lifted quotes, others have gone a tad impressionistic and several have crafted short stories in their own right. Their choices are far from predictable (Dr Seuss anyone?)
The W London's Wyld nightclub might be one of the toughest clubs to get into (you must be on the guestlist) but once you're inside, you can do what you want--even pilfer one of the bar's new shot glasses from illustrator Natasha Law (sis to Jude.)
From the presser:
Law, known for her nude line drawings which cross the boundaries between fashion and design, took inspiration from Wyld’s rock ‘n’ roll spirit when creating the striking female and male characters. Commenting on the project Natasha said, “I’m excited to collaborate with Wyld. I was inspired to create these character by the fun, sleek and seductive qualities of Wyld at W London - Leicester Square. My concept was for them to work individually, but also interact as a flirting pair.’
Law's male and female shot glasses will be the vessels for Wyld's signature shot of specially curated premium tequila, premium tequila, kaffir lime sugar syrup, lemon and fresh watermelon.
There will be 250 pairs of the shot glasses in use starting next week and Wyld says its bartenders "will turn a blind eye" to the clubgoer looking to go home with the couple. (Since W London has a no picture policy, your one and only chance to see these shot glasses up close happens right here.)