W1D 3SE Travel Guide
You know the drill. Drinks going well, you decide to get dinner, then more drinks… then all of a sudden it’s midnight on a school night and you have to go home. What a downer!
Ah, says the Dean Street Townhouse, but it doesn’t have to be. Because if that dinner happens to be in that restaurant, and you happen to order after 11pm (it’s open till midnight weekdays and 1am at the weekend, last orders 11.30 and 12 respectively), they’ll make you an offer you can’t refuse: stay on in a hotel room that night for just £50.*
The £50 is per room, not per person, and you could strike lucky – they’ll give you any category, including the top level ones, worth £410.
And yet, while having breakfast one morning in the restaurant attached to the hotel, we absent-mindedly let our eyes run over the classic art upon the walls, until it hit upon this curious quote. Mystical and somewhat inspiring as it was, we could barely focus on anything but to whom the wise words were attributed. According to the Dean Street Townhouse, it comes from the mouth of the infamous Lindsay Lohan.
Let's take a closer look, shall we?...
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The moment that we read that the chic members-only Soho House group was opening a new hotel in London with room rates starting at 90 GBP ($143), we hustled over to their website and booked a 95 GBP ($151) run-of-house special rate, which pretty much left room choice up to the front desk. However, we did check the availability calendar again on their site a few days before arriving, and our Saturday night was indeed sold out. Thus, we're pretty sure we slept in their infamously named "Broom Cupboard" room.
The hotel, a fresh 39-room townhouse in the heart of London's Soho, is appropriately named the Dean Street Townhouse, and it delights in homey chintz and handing guests heavy-keychained door keys, just like in the olden days before programmable key cards.
After the jump, the full review of our stay in a "broom cupboard"
We doubt you could fit that bathtub in the Broom Cupboard
The Observer reckons that the rooms are “simple but brilliantly done” in a “Hamptons-meets-Hampshire” style. Don’t expect hi-tec fittings – you get real keys, not cards, light switches and a proper radio and alarm clock by the bed rather than a souped up techno-fest. But the traditional streak also means that you get coffee and tea in silver urns, free choccy biccies and nice food.
Presumably not the Broom Cupboard
It was only a matter of time – in fact, we’re rather surprised it took this long. The Soho House Group – behind, obvs, the two transatlantic Soho Houses and Shoreditch House – has opened a hotel in London.
Dean Street Townhouse, which opened last week (with ole Gwyneth Paltrow in attendance, no less), is bang in the centre of Soho (on Dean Street, funnily enough), and just two blocks away from Soho House itself. It has a restaurant and 39 rooms, which look quietly chic – all greiges and stuff, but with a few Olde Englishe fabrics thrown into the mix so as not to be boring.
To be honest, we’re not massive fans of the Houses Soho and Shoreditch, but we are rather excited about this for two reasons. First, drumroll… it’s not members only. So the likes of you and us can get have a nosey into the whole private members club
pretentiousness experience without having to shell out a third world country's GDP.