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Pop the Cristal and Get a Free Room at Elite Hotels

Where: The Mansion House, Luton, United Kingdom, LU1 ETQ

We’re getting used to hotels pumping out discounts and throwing extra goodies our way to get us to stay with them this year, but giving a room away for free? That’s taking it one step further.

Chi-chi UK chain Elite Hotels, which owns four sprawling countryside mansions in the south east of England including Luton Hoo (where such luminary films as Four Weddings and a Funeral and Eyes Wide Shut were filmed) is doing just that.

You have to spend a wedge to get the free room, of course; £278.50 (about $413) on a bottle of Louis Roederer Cristal 2002, to be precise. But then, there are worse things to throw your money at. Especially if you go for Luton Hoo, where rooms cost £275 and up in the first place.

The offer runs through the whole of February, excluding Valentine’s night – but if you cough up for the 14th and promise to buy the Cristal too, they’ll throw in an extra night for free.

And just think – if your loved one thinks you splashed out on a room fit for Hugh Grant as well as some rap-tastic bubbly, just how many brownie points will you have? (Don’t worry, they didn’t film the Eyes Wide Shut orgy scene there.)