EH3 9SR Travel Guide

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To Find Out What The Sheratons Of The Future Will Look Like, Head To Edinburgh

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  Site Where: 1 Festival Square, Edinburgh, United Kingdom, EH3 9SR
April 26, 2012 at 9:22 AM | by | ()

She's a grand old dame, and she's still full of swagger.

We've known for a while that Starwood has been spending a ton of money upgrading all of the properties under its most iconic brand, Sheraton. $6 billion, to be exact. Now, with the centerpiece of that renovation project completed, we're starting to get a sense of where the brand is heading.

Starwood is telling everyone to pay attention to the Sheraton Grand Edinburgh's new look, as it will become the "blueprint" for all future Sheraton hotels to come. In fact, Starwood Senior VP Michael Wale told Scotsman: "The Sheraton Grand in Edinburgh will definitely become the flagship for the brand and will act as a template for what the brand will look like."

Ooh, lucky Edinburgh!

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