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Inside London's Shoreditch House
Our Guess the Hotel revealed...
It's springtime in London and we're tired of the cookie-cutter hotels. What to do? Hmm...maybe one of the Soho House properties...maybe one we haven't yet tried? Fifteen minutes after having this simple thought, we had booked ourselves a 95 GBP per night "Tiny" room at the Shoreditch House, the private club collection's too-cool-for-school property in London's east end, and let us tell you that it was everything to us for the next 24 hours.
The Shoreditch House, like many of the Soho House's other clubs/hotels, has a wishy-washy reputation. In fact, when we went to check in on Foursquare, Shoreditch House showed up along with "Surebitch House," a nickname for which we didn't find any justification during our brief stay. If anything, the Shoreditch House was the least bitchy hotel we've stayed in for quite some time, echoing our happiness with one of its sister properties, Dean Street Townhouse.
What makes the Shoreditch House a hotel of our dreams? Let's take a look inside...
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Anti-Royal Wedding Hotels: The Shoreditch
Everyone's gone crazy over the impending royal wedding between Prince William and Kate Middleton and London Hotels are doing their best to rile up crazed royal watchers. But Heidi Atwal is here this week telling you to JUST SAY NO to hotel packages built around the royal wedding and consider these alternatives instead.
Soho House enjoys a revered reputation among the luxury-seeking set, particularly those belonging to the group's Membership Committee-approved coterie. (Viewers of Sex and the City may remember the New York outpost prominently featured in one episode.)
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London's Hip Shoreditch House Debuts Rooms on April 9 From $90
Have you ever stayed at a Soho House property? There should be a saying: "Once you go Soho, you never go...you just never go." It's an experience more than just a night, and we wish we'd never left our bed at their new Dean Street Townhouse. But now you've got more Soho Houses to choose from, and—oh my god—the newest is totally affordable!
Today, booking opened up for the 26 new rooms inside of East London's Shoreditch House, which is probably the last place you'll find Soho House's desired creative set. The rooms open on April 9, and specials duck as low as 60 GBP ($90) a night. They will be tiny though—no larger than 19 square meters—but "featuring vintage twists with an urban setting, and overlook[ing] views of the City and Shoreditch."
PHOTOS and more, after the jump!
