95700 Travel Guide
It rarely happens that we come across an entire brand of hotels that we haven’t talked about before, but here we are: Penta Hotels, which has just opened a property at Paris Charles de Gaulle airport. Mostly located in a number of German cities and then the slightly left-field list of Beijing, Shanghai, and Hong Kong, Penta bills itself as a "completely new generation of hotels", where "the details that are important to you are right here" including a "pleasant ambience of sound, light, and aroma".
Sounds to us like Penta is shooting for the Millenial, along with citizenM, Qbic, Moxy, and a number of other young hotel brands. At least one of those Penta will have to compete with directly at Charles de Gaulle, with citizenM’s entry nearing completion and due to open this year.
Seeing that Penta has set up shop in a former Park Inn by Radisson, it’ll have to do some serious sprucing up to challenge citizenM’s Vitra designer furniture-filled living rooms. The "pentalounge", the "beating heart" of every Penta Hotel that is "part cool club and part hotel lobby", will arrive next year, which we assume means work will be ongoing between now and then.