HotelChatter

Tags: Hotel News / Hotel Openings / Four Points by Sheraton / Starwood Hotels / San Antonio Hotels / → All Tags

Four Points by Sheraton Unveils New Brand Prototype in Texas

Where: 6809 North Loop 1604 West [map], San Antonio, TX, United States, 78249

We suppose Texas is the place to roll out the new looks for the big brands: first, Le Meridien got its new identity goin' in Dallas — and now Four Points by Sheraton has unveiled the brand's "refreshed" new identity down in San Antonio.

Today's opening of the Four Points by Sheraton San Antonio Northwest also marks the launch of the brand's first "prototype hotel," displaying the brand's "rejuvenated, contemporary look, complemented by classic and comfortable interior design elements refreshed for today’s self-sufficient traveler."

The San Antonio property is actually the first of three "prototypes" opening across North America this year; those new hotels are the fruits of a five-year brand refreshment project (not to mention the result of the $1 billion Starwood poured into the brand to get it lookin' up-to-date.)

more ›