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It's All About Location at the Upcoming Soho House Chicago
Facing Randolph Street from the rooftop at Soho House Chicago: to the left under the orange awning is Nellcôte with Little Goat across the street at right. Let the chow down begin!
Last January when we shared that the private member boutique Soho House would be coming to the white-hot Chicago hotel scene (watch out, don’t touch!), there was some talk from Crain's Chicago Business about whether the hotel would have trouble drawing guests to its West Loop location -- what it called a "non-traditional neighborhood" for a Chicago hotel.
Despite the location, we had no doubt from the get-go about the potential hotness of Soho House Chicago, based entirely on what we know about the collection. “The Soho House experience is so covetable, if you will,” we wrote, “that luxe scenesters--especially A-list celebrities as well as high-profile artists--will seek out the patented private haven, wherever it may be. We know we will.”
There's more: we recently spent time in the West Loop neighborhood and there's every reason to believe the West Loop location is going to be downright killer -- as hot if not hotter than the likes of the new Hotel Lincoln in unexpected Lincoln Park.
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Soho House to Open in Chicago's Fulton Market District
Now, look what we've started. Just the other day we mused about the possible location for the planned Soho House Chicago. We were skeptical of the private members club' plans for Chi-town from 2008 which would have opened a hotel inside a building on Dearborn Street but we had no leads on where else they were thinking for Chicago.
Lo and behold, an excited Chicago-based tipster tipped us off the other day about a report in Crain's Chicago Business that says the Soho House Chicago will actually open in the West Loop/Fulton Market area inside a 91,000-sq.ft. warehouse at 113-125 N. Green Street. Soho House would install about 50 rooms, a signature restaurant and yes, a rooftop pool.
Apparently, Chicago-based hotel company AJ Capital Partners LLC is close to buying the property and once that sale goes through, Soho House will be installed.
Crain's also surmises that Soho House might have a problem drawing guests to a not-so-traditional neighborhood for tourists. We beg to differ. The Soho House experience is so covetable, if you will, that luxe scenesters--especially A-list celebrities as well as high-profile artists--will seek out the patented private haven, wherever it may be. We know we will.
[Photo mash-up: Google and HotelChatter]
