30361 Travel Guide
W Hotels
The W Midtown Atlanta Opens Today
May 29, 2008 at 9:38 AM | 0 Comments
The W Hotels brand is one step closer to completing its hotel monopoly on the city of Atlanta as the second W Hotel opens today in midtown. A third and fourth W Hotel is schedule to open next year, making Atlanta just one hotel behind New York for the title of most Ws in a single city.
Now you must be asking why so many Ws in Atlanta? Turns out the city has a bumpin' hotel market:
Atlanta has four distinct hotel markets, and W wanted to have a share in each, [Frits van Paasschen, Starwood CEO] said. Perimeter caters to residential and shopping while Buckhead grabs the business crowd and the well-heeled looking to drop cash at Lenox Square Mall and Phipps Plaza. Midtown is where celebrities come to party and lawyers entertain their clients, and downtown brings in conventioneers.
Looks like lawyers will get some "techno glam" when they visit The W Atlanta Midtown. That was the inspiration/theme behind this hotel, which was once a Sheraton. The hotel has sleek lines, "clubby" public areas (read: bars and music in the lobby) and gray and black interiors.
More Ws are set for downtown and Buckhead. The W Downtown will have residences atop it and according to Mit Shah, the owner of the W Buckhead, it will be more "shabby chic" interiors, designed by Thom Filicia of "Queer Eye for the Straight Guy" who also did the renovations of the rooms at the W Westwood.
We couldn't find any rooms online open tonight but we did find something on Saturday--a Wonderful room with King bed for $215 a night at the internet rate which is pre-pay and no cancellations allowed.
Hotel Hype
W Hotels Add Second Atlanta Spot
August 17, 2006 at 10:28 AM | 0 Comments
W Hotels continues its global expansion by announcing a second Atlanta property that will open in 2007.
The chain already has a location at the Perimeter Center but the new hotel will open in midtown in the former Sheraton Colony Square. The Sheraton was bought from Starwood Hotels by Noble Investment Group and AEW Capital Management LP for $48.5 million. About another $50 million will go towards renovating the spot into a W Hotel.
Yawn. We like it better when the W announces their plans to build hotels in the Middle East.
Related Stories:
· Noble, AEW to convert Sheraton Colony Square into W [Atlanat Biz Journal]
· W Hotels Heads to Middle East...Again [HotelChatter]
· Sheraton Colony Square reviews [TripAdvisor]
· W Atlanta Perimeter Center reviews [TripAdvisor]
