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We're only on the third day of the new year, but we've got word of a big change at Montage Hotels--the luxury hotel company just snapped up the Inn at Palmetto Bluff in South Carolina, their first-ever East Coast property. The hotel was previously an Auberge Hotels.
While the official name change will happen on February 1st, Crescent Communities, a diversified real estate investment, development and operating company, will also put more than $100 million in to expanding the resort. That money will go towards adding 150 luxury rooms to the Inn's 50 individual cottages (spread out over a few buildings) as well as creating a premium Spa Montage and Fitness Center and expanding meeting facilities and dining options. Montage-branded residences will also be offered. But we're guessing the Auberge-branded Alligator Tracking adventure will probably disappear.
The Athens Group will be the development partner, leading a design team that includes Hart Howerton, HKS Hill Glazier Studio and Wilson Associates. Rates are currently going for about $420 for a forest view cottage at the end of January and remain the same after Montage takes over in February. Of course, rates could be adjusted upwards when the expansion is complete.