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Madrid Hotel Ships Old Beds To Peru

Where: Paseo de La Castellana, 22, Madrid, Spain, 28046

Reduce, Reuse, Recycle. We heard it again and again in grade school, but it's only now becoming the cool thing to do.

In our story yesterday on all the hotel renovations craze, we mentioned a Spanish hotel that is jumping on the marketing-meets-charity bandwagon by announcing its plans to donate old beds and other furniture to earthquake victims in Peru.

The Hotel Villa Magna, run by the Park Hyatt chain, is closed for renovations until October 2008. The Spanish architect and designer Thomas Urquijo is in charge of the interior decoration. The room configuration will be modified from 182 to 151, and the landscaping will be updated.

Instead of tossing the old beds, chairs, sheets, towels, and bathrobes, everything will be boxed up and shipped to South America and other regions. These countries, ravaged by natural disaster, now have enough tiny shampoo bottles to washing their laundry in contaminated water indefinitely.

Related Stories:
· Peru Travel [Jaunted]
· Hotels in Madrid [HotelChatter]