2007 Travel Guide
Here's Sydney's hottest new hotel...in a few years
Sydney is sure on the radar for hot new hotels and it continues with the recent announcement of a new Unlisted Collection property planning to bring the unique design of lawyer-turned hotelier, Loh Lik Peng.
Located in the inner-suburb of Ultimo, down a laneway that evokes inner-city grittiness and history all at the same time. The new hotel will be housed in the former administration building for Carlton and United Brewery and will undoubtedly be the destination for memorable hotel experiences.
Mr. Loh promises that the 60-room hotel will be a bit more grown-up and on the same lines as his own, Waterhouse at South Bund in Shanghai and Town Hall Hotel & Apartments in London. This can only mean that the floating beds might not be a feature as they are in the New Majestic Hotel.
When a hotel describes itself as a "hotel unilodge" yet refurbishes to appeal to business travelers, it all sounds like a bit of a muddled-up affair. But that's exactly what the Best Western Hotel UniLodge Sydney is trying to do: appeal to all. With traveler reviews often making mention of a connection with a university dormitory, the Best Western itself just says that the recent refurbishment should help the hotel appeal to both holidaymakers and business travelers visiting Sydney.
Phase one of the renovation has seen the replacement of bed heads, valances, linen, desks, tables and chairs; pricier items like new TV sets are due later in the year. The Best Western Hotel UniLodge's goal is to bring in the business travelers who are attracted by a relatively low price; to help that they've got internet access in all rooms, although WiFi's only active in the foyer at this stage. It's located on the edge of Sydney's CBD (a common complaint from holidaymakers who think it's too far from the main attractions) but perhaps that's what could make it a sensible location for business travelers. And as for the university students? The last thing they need is new bed heads and linen so perhaps they'll start looking elsewhere. Looks like a "wait and see" hotel - when it finally sorts out its target market, it might be easier to categorise.