11232 Travel Guide
[UPDATE, 9:55am 8/9/12: We learned from the hotel that due to delayed permits, BPM is in fact not open yet, and had to push the opening back to mid-August. Looks like the Front Desk agent we originally spoke to may have been slightly misled.
As for guests with pre-existing reservations, owner DJ Bijal says: "Hotel BPM has been working with a few hoteliers in the area to accommodate BPM guests while we finalize some remaining permits for the official opening."]
Well, look who finally decided to show up to the party. Actually, come to think of it—we've all known about Brooklyn's music-themed Hotel BPM (and its nifty volume control knobs installed in each room) for quite some time. The only difference is, now the place is actually open.
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Bad news for anyone planning to complement their summer music festival-hopping NYC stay in July with a night or two at Brooklyn's much-hyped music-themed hotel, Hotel BPM: the place won't be opening until August 1.
We got the news via an e-blast from the hotel, who, amidst all the excitement about opening rates of just $139/night (the number corresponds to the hotel's less-hyped address at 139 33rd St, which, for anyone not familiar with Brooklyn, is pretty much as far from any "action" as August 1 is from the original projected opening date of July 2011, but we digress...) only casually mentions that guests won't actually be able to book stays for another two and a half months.
Simultaneously, they also manage to tease us with a new music-themed amenity offered to guests.
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Yesterday, we got a peek inside the new Hotel BPM in Brooklyn, which still isn't quite ready to open (hotel staff are aiming now for end of May), but what the heck. With one of the second-floor rooms completed in time for the preview, owner—and globe-trotting DJ—Bijal Panwala was ready to show off his property to the public.
Panwala curated a special playlist for the event (think upbeat club hits, with a little Jay-Z, Kanye, and Rihanna thrown in for good measure), and when the hotel finally opens, guests will actually be able to request specific songs to play overhead on the property-wide Bose sound system. But more on that later. For now, we were mainly interested in what the rooms had to offer. For starters: green headboards?
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We always like it when new hotels start interacting with their guests way before their doors have even opened. And at Brooklyn's music-inspired Hotel BPM, which doesn't open until April, there has been quite a bit of community involvement going on, practically since day one. Like posting shots of the finished bathrooms on Instagram. Or asking Facebook and Twitter fans to give the hotel's 76 custom-made mattresses a snappy name.
Last week, the "What's That Bed Called?" contest yielded a winner: "The Sound Sleeper." Which kind of makes us think there should be some kind of speaker system installed directly into the mattress—wouldn't that be cool! But maybe not so practical...
The hotel contest world is absolutely buzzing this week. First, a beer-'stache tournament going on at Standard Hotels. And now this: a mattress-naming competition that will land the grand prize winner a 1-night stay at Brooklyn's brand new Hotel BPM.
Yep. The DJ-owned, 75-room hotel, which will open in Sunset Park at the start of 2012, is seeking a cool, hip name for their cool, hip custom-designed mattresses. The contest is dubbed, appropriately, "What's That Bed Called?" From what we can tell, everything else in the hotel has already been named, so the brunt of the work is done.
If you check the Twitter page of Brooklyn's yet-to-be-finished Hotel BPM, it is not immediately clear what the status of the project is. Originally slated to launch in July, the website now commands us to wait until the fall. But what is it exactly we're waiting for?
Sure, we know the hotel is under the direction of Bijal Panwala, aka DJ Bijal. And we know its PR rep, Carolyn Izzo-Feldman, heralded the hotel as "the newest place to see and be seen in New York City." Gee, how descriptive. But what else can we expect from the property?
Last month, we spoke to Mr. Panwala (below) about his background, his vision, and the reality of building a 75-room boutique hotel. We found it strange that such a large-scale, experimental, Brooklyn-based hotel project would continue to remain such a mystery. But, as it turns out, the DJ man himself is still trying to wrap his head around it all.
"I often ask myself, 'is this really happening?'" muses Mr. Panwala, who graduated from Long Island University in 2005 with a degree in business management. "I'll be sitting in a meeting with the lighting design team, explaining where I want the lights to go, what color I want...it's been like a daydream. As I see the entire body of the building come together, it's slowly starting to sink in."