11211-1127 Travel Guide
Yes, we were already introduced to the Hotel Williamsburg four months ago, but since it's no longer called the Hotel Williamsburg, and will be undergoing several major changes over the next few months, it seems we'll have to get re-acquainted with this place all over again.
And in the process of doing so, it might be worth exploring how much Williamsburg will be a representation of future King & Grove hotels to come. For example, will all K&G hotels exist slightly outside of major metropolises (like in South Beach and Montauk)? Will they share any common design themes? Will they all have pools?
Boy, if we had a HotelChatter Award to give out for the most short-lived hotel restaurant, it would for sure go to Hotel Williamsburg's Pillar & Plough, which closed this week—after only two months of being open. Funny, because when we stopped by there recently to ask about the new ownership, an employee told us he didn't think the acquisition would create any immediate changes.
Well, this is quite a change.
Eater's got the scoop on the deal, which Graves Hospitality (the hotel's current operators) confirms is related to the King & Grove takeover. But, interestingly, they're also saying the deal hasn't officially gone through yet. Apparently, the mere prospect of an acquisition was enough to prompt the restaurant to shut down until further notice.
Only two months after officially opening, the Hotel Williamsburg has been acquired by King & Grove, a new(-ish) boutique brand that's wasting no time getting its name on the hotel map. Just three days ago, it was announced they'd be taking over one of New York's most prized historic hotels, the Hotel Chelsea.
We got a tip from a HW employee on Friday about the deal, which becomes effective in just a few short weeks. Though when we returned the following day to get more details, a Front Desk employee remained tight-lipped about the situation, stating only: "All I know is, I still have a job." That's the spirit! They must be doing something right for K&G to have taken notice in the first place...
We like to keep it fun but informative here at HotelChatter so our newest series, What is This? is devoted to odd-looking items in hotel rooms that upon first glance look different from what they actually are. But a place for everything and everything in its place, right?
A few weeks ago, we toured the newly-opened Hotel Williamsburg, where the rooms are brightened with splashes of orange, and the furniture makes you wanna sit down, chill out and listen to some vintage records (all of which is possible).
But while making our routine inspections, we came across this unique motif. Characteristically Brooklyn, this feature manages to fit into the 'feel' of the hotel as much as it jumps out at you. But what could it be?
Hotel Williamsburg's ground-floor restaurant, Pillar & Plough, is officially open for business. And in case you were wondering why this is a big deal, we've gone and taken some interior shots of the 2,000-sq ft space—which has monstrously high ceilings (finally, the Brooklyn in this place is coming through), a subtle, farm-chic design, and, yes, several pillars.
Browse the below photos while keeping the following tidbit in mind: as part of the restaurant's "locally-sourced" concept, there will be no waiters here. Instead, members of the culinary team will deliver the food straight out of the kitchen themselves. With any luck, they might even let you lick the spoon.