100202 Travel Guide
Since 1986, one hotel has dominated both the luxury sleeping and shopping scene in Seoul: The Shilla. Although the hotel has been around for a little longer than that, 1986 was the year that it birthed an independent duty free shop, making the upper echelons of luxury goods available at a price that was almost a deal. The Shilla now operates more shops on the Korean holiday island of Jeju and in Incheon airport, but its original two-floor boutique remains a cult shopping destination.
For anyone who feels the salacious temptation of a duty free catalog in the seat-back pocket, a stop in at The Shilla may be deadly (to your bank account). Being surrounded by smiling, impeccably-coiffed salesgirls and shiny products proves a drug for those who achieve VIP status at The Shilla shops.