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Construction on the 240-room hotel is supposed to happen this spring and when it's all finished, the property will boast not just a super futuristic look from Atlanta-based BLUR Workshop, (as opposed to the historic bank building look in Chicago) but also a rooftop pool, restaurants, shops, 15 for-sale penthouse residences and, wait for it...a recording studio.
That was to be expected given that the Virgin company started out as a record shop, and this hotel is opening at the start of Music Row. But still, kind of awesome.
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While wining and dining the Virgin was great, as was experimenting with new
positions chambers, there was something that Doug Carillo, vice president of sales and marketing for Virgin Hotels, told us that has really stuck with us this past week. And that's Virgin Hotels commitment to free WiFi.
For us, itís always been that we feel WiFi is a right, and we need it to live. If we donít have it and its not working fast enough, then we are failing the guests.
Wow. It's only taken more than a decade but someone finally understands this.
Indeed, getting on the WiFi network at Virgin--whether a hotel guest or a visitor elsewhere on property--is effortless. Just find the Virgin Hotels network and hop on. It's that easy.
Because WiFi networks can be expensive to build and maintain, or rather, because hotels often use this as their excuse for charging for WiFi, we asked Carillo if maybe Virgin was bumping up the room rate to make up for the cost of offering unlimited free bandwidth to guests and pretty much anyone just passing through. Nope. Here's what he said:
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Over the weekend, we did IT. We finally slept with Virgin Hotels. It was not what we expected, since we didn't know what to expect, thanks to Virgin Hotels keeping their hotel product under wraps (lots of NDAs were signed, apparently), but despite entering uncharted territory, we can't wait to do it again.
So that your first time won't be a rocky time, here's our guide of what to expect when sleeping with a Virgin...Hotel.
(Not in the mood to read? Just look at the photos, you pervert you.)
APPROACHING THE VIRGIN: The Virgin Hotels Chicago is located at 203 N. Wabash, right on the corner of Wabash and Lake. Just up the block is the Hotel Monaco and two blocks past that is the Chicago Riverwalk (and one block past that are the Trump and Langham Hotels.) Getting to the hotel from the airport is incredibly easy. Just take the Blue Line on the CTA from O'Hare and you'll be dropped off at Clark/Lake, which is about three blocks from the hotel. We walked the walk while dragging a suitcase and it was totally fine. Luckily, the weather was "warm", around 30 degrees. When it's negative 30 degrees, you may just want to Uber from the CTA stop.
ADMIRING THE VIRGIN: As we got closer to the hotel, our heart skipped a beat when the bright red neon VIRGIN HOTELS sign came into view. Although Miss Ricky's All-American Diner and Two Zero Three coffee shop, the restaurants that bookend the entrance, are not opened yet, the well-lit property gave off a bustling vibe. We hardly noticed the historic architecture of the building, that is, until we stepped inside where amongst all the modern socializing spaces, it was clear this place had a long history before. (Look up at the ceiling and you'll see the original and ornate ceiling tiles, uncovered by Virgin.)
SAYING HELLO: The first person you will see before stepping inside the Virgin is a doorman, who will welcome you inside. Once you get inside, though, you will see an Ambassador, a lovely lady dressed in a bright red Virgin-colored, floor-length coat with a black faux fur hat. She will show you to either the red-carpeted stairwell, leading up to the second floor social spot, The Commons Club, or towards the check-in desk. She will also show you where your four-legged friend can wait--in a mod Union Jack pet pod at the bottom of the stairs--while you check-in.)
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That's right. Tonight we are going all the way with the Virgin Hotel Chicago and you're going to watch!
Here's a look inside a deluxe king room at the hotel. It is very true to the press photo that was released earlier today, although we have found a few unexpected surprises--like a cherry red SMEG mini-fridge which serves as the minibar, the Red Flower toiletries in the bath, the rug which pays homage to London, and the proprietary bed, which reminds a bit of Upper Class on Virgin Atlantic. Yes, this means we will probably go to sleep thinking about Sir Richard Branson. Which is really just like any other night. #amirite?
Now, we're about to head downstairs to the The Commons Club to observe the social scene and have a bite to eat. If we're not too
drunk full, we'll have more photos of the public spaces to show you later tonight. Otherwise, we'll have a grand tour for you tomorrow on Monday. And we'll let you know how this little Virgin performed. Wink, wink.
At long frickin' last, opening day for the first-ever Virgin Hotel Chicago is here...and this is what a guest rooms looks like, as shown in a press photo. Our initial reaction, OMG. OMG. OMG.
Raul Leal, CEO of Virgin Hotels told us nearly a year ago that Virgin Hotels would be catering to women, saying that Virgin would be especially in tune with women business travelers (also Virgin gave their mobile app a girl's name) but still, we had no idea how feminine this room would be.
Look at that soft grey vanity and matching chair! Look at those bubbled table legs! Hello lighted mirror! And look at the carpet! Check out the pink dress in the closet! Notice that stylish petite desk to work on!
Clearly, we have a lot to say here but we're reserving our thoughts until we actually step inside the Virgin later today. While the rooms and the Commons Club lobby lounge are open, a few of the other spaces including the restaurants are not quite ready. Still, we'll do our best to scope them all out. We promise to leave no Virgin unclothed, er, unturned.
Stay tuned on HotelChatter.com for more pics and observations. If you aren't already following us on social media, find us on Twitter, Facebook and Instagram (the latter is where we will be posting most of our snapshots during our stay.)
But who cares what we think? TELL US YOUR THOUGHTS ON THE ROOM IN COMMENTS BELOW
[Photo: Virgin Hotels]
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We're just days, really hours at this point, away from the grand opening of the long, long, long-awaited Virgin Hotel Chicago on Thursday, and while we are legit freaking out about seeing the inside of a Virgin guest room, Virgin has given us something to play with in the meantime--their new mobile app, called Lucy, available in the iTunes Store and on Google Play.
Lucy is not just a booking app or a hotel directory. The app also lets you check-in with your mobile phone, order room service; control the thermostat (given that it's winter in Chicago, turn that sucker up); order movies OnDemand; log into your account for The Know, Virgin Hotels' loyalty program; and even make some virtual friends in the guests-only chat forum.
Clearly, Lucy is meant to be wined and dined in the comfort of your Virgin Hotel room so us flipping through the app at our desk is not helpful but we will be meeting this lovely lady later this week. Stay tuned!
Virgin Chicago appears to be sold-out for opening weekend but next weekend rates are $207 a night.
It's that time of year again: the 2014 HotelChatter Awards! Today and tomorrow, we'll be showcasing the best (and worst) of hotels over the past year. But we couldn't do it without you! Let us know your thoughts in the comments below, or shoot us an email. And the Award goes to...
The Virgin Hotel Chicago page was our most trafficked page of the year. This is crazy interesting because the Virgin Chicago hasn't even opened yet. But that just goes to show how much Virgin Hotels have been hyping their brand.
When the year started, we were no closer to learning more about Virgin Chicago, other than it would have 250 amount of rooms and a rooftop scene. In February, the hotel was planned to open in September. Um, nope.
Throughout the year, we did learn small tidbits, like the announcements of a general manager and the chef and his F&B concepts. We also got Raul Leal, CEO of Virgin Hotels, to tell us 6 things we didn't know yet about Virgin Hotels.
This was nice but without a rendering or a room shot, we couldn't get excited. Even when the hotel was making up rumors about itself over the summer, we were still very nonplussed.
Piece by piece, the layers are coming off the Virgin Hotels brand.
Last week, we learned that Virgin America's Elevate members would get certain perks at Virgin Hotels, which will open first in Chicago on January 15. Now we have the full details of Virgin Hotels own loyalty program, excuse us, preference program, called The Know.
Here's what to know about The Know. t's pretty simple.
Visit VirginHotels.com/the-know to fill out a short questionnaire. (You'll also have to submit your email if you haven't already signed up.) The questions asked include cheeky ones such as, "What do you really want to be called?" "Afraid of elevators?" "Do you have any allergies?" and "Special requests? Pet peeves? Ghost concerns?" You can also tell them your favorite drink, favorite snack, your "dream" minibar item and what should NEVER be found in your minibar.
Once you've enrolled, and stayed at a Virgin Hotel, you'll be eligible for perks such as:
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As the opening day gets closer and closer for the very first Virgin Hotel, the brand's loyalty program is also getting closer to coming out.
We reported two months ago that a Virgin Hotels loyalty program would be "integrated into the airlines' current loyalty programs." Today, we know exactly how that will work.
Just last month, we heard that work would begin soon on the forthcoming Virgin Hotel New York. And now this Virgin is starting to show some skin. The rendering kind.
The 38-story hotel will go up at 30th and Broadway, smack dab in the middle of the oh-so-ho NoMad neighborhood. It will also be very close to the hotel that spurred the comeback of this random, in-between area--the Ace New York.
Now, is it just us or does this look like a USB flash drive plugged into the ground? #justus #butyoutotallyseeitright?
It's really happening! Gone is the wraparound red construction board at Chicago's eagerly anticipated hotel and in its place, a real live Virgin. Er, marquee.
That's right. Signage just went up at the Virgin Hotel Chicago and it is looking good. Of course, the entrance is predictably Virgin with its red sign lettering and the Virgin logo on the plaque next to the door, but still looking good. We're also chuckling at the cheeky window signage which says, "Is the plural of cheese, cheese or cheeses? Either way I could use a glass of wine." So could we. And some cheeses while we're at it.
Additionally, signage went up for Miss Ricky's All American Diner at the hotel, and a special VIP with some giant red lips stopped by to admire it. Lovely. And slightly scary.
Rates for the hotel, which opens on January 15 start at $219 a night for a Chamber King room.
Congrats to Virgin. Now just make sure the T, E, and L are always lit up. Otherwise, you'll have a real oxymoron on your hands there.
[Photo: Virgin Hotel]
The Real Deal Blog reports that developer, The LAM Group, filed permits yesterday for the Virgin Hotel in the hot-to-trot NoMad neighborhood at 1225 Broadway between 29th and 30th streets. That lot will be demolished and a 38-story hotel with 447 hotel rooms will be built with duplexes on the 34th and 35th floors.
Downstairs will have 100,000-sq.ft. of retail space. Upstairs it looks like there will be a rooftop lounge and possibly a pool. The architect for the project is listed as Brian McFarland of VOA Architecture, the company behind plenty of hospitality projects, including the remodel of The Tides in Miami Beach.