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Looks like they gotta swap out the door now.
When the Tides South Beach turned into a King & Grove Hotel back in December, we wondered what would happen to the Tides brand, which the Viceroy Hotel Group had been slowly spinning off in exotic destinations?
Today, we have our answer as Viceroy Hotel Group just announced that The Jalousie Plantation in St. Lucia and Tides Zihuatanejo in Mexico will be re-launched as Viceroy Hotels and Resorts properties this year. Remember, the Tides Riviera Maya already made the Viceroy switch back in January. Here's the official statement from Nicholas Clayton, president of Viceroy Hotel Group:
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Tides Riviera Maya, now the Viceroy Riviera Maya
Now that the Tides South Beach is no longer a Viceroy Hotel (it belongs to cool kid hotel brand, King & Grove), we've been wondering what would be happening to the Tides Hotel brand that Viceroy had spun-out from this iconic South Beach property. Well, today we have our answer. Sort of.
The new villas look like places we'd happily swap our apartments in the States for -- hell, we'd even sleep in the new gym with floor-to-ceiling views of the beach. Luckily, we didn't have to resort to that and stayed in one of the Tides' existing villas, which happily looks exactly like the big, glossy photos on the hotel's website. (No switch and bait here.)
Even though we only had a short hop over to Cancun from Miami, any lingering sense of obligations at home vanishes with the resort's welcome ritual--a Mayan blessing performed at the entrance to the spa. And then there is the Soap Concierge...
Miami Hotel Mambo / King and Grove Hotels / Viceroy Hotels / Tides Hotels / Hotel News / Ed Scheetz / Ben Pundole / → All Tags
We don't call it Miami Hotel Mambo for nothing.
There's been yet another boutique hotel shake-up on South Beach. Just a month after Thompson Hotels took over the Hotel Victor from Hyatt, we've got word that King & Grove Hotels, known for their intimate Hamptons properties, The Surf Lodge and Ruschmeyer's, will manage the The Tides Hotel on Ocean Drive starting in December. (Just in time for Art Basel!)
For those not already in the know, King & Grove is an indie boutique brand founded by former Morgans Hotel Group CEO Ed Scheetz along with Ben Pundole who was previously the Director of Entertainment at Morgans. Earlier this year K&G received funding from the Chetrit Group to help expand their brand and not-so-coincidentally, the new owner of the Tides Hotel is a company called CG Tides overseen by Joseph Chetrit. Chetrit said in a statement:
We are ecstatic that the Tides will become the newest King & Grove branded and managed property. By partnering with King & Grove, we are confident that our plans to rejuvenate the Tides and establish it as the preeminent luxury resort on Ocean Drive will be realized.
It may feel like a jungle outside with this heat wave, but you can visit an actual tropical forest at the Tides Riviera Maya. Though if you wait until December to stay at the Playa Del Carmen resort, you'll be able to check out its newly renovated digs.
The all-villa resort has a lot of plans for its renovation, which will finish sometime in December. The biggest one is that it's adding 11 private luxury villas to the property and giving its existing villas—which all come with a private patio and plunge pool, outdoor shower and a thatched-palapa roof—a makeover.
The Tides Zihuantanejo
More hotel deals are afloat in Mexico, post-Swine Flu hysteria. Both The Tides Riviera Maya and Tides Zihuatanejo are offering guests who purchase one room/villa or suite, a second
night room free of charge all this Summer.
Rates at the Tides Riviera Maya begin at $585 for a luxury villa while superior rooms for The Tides Zihuatanejo begin at $450 this month and at $355 from June to September.
The offer is pretty binding though as you must pay in full at time of confirmation and it's completely non-refundable or changeable and cannot be combined with any offers at the hotels.
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The Tides Zihuantanejo
We aren't the biggest fans of Mexico but if there were ever a time for us to seriously considering a trip south of the border it would be now. Now that the Tides Riviera Maya and the Tides Zihuatanejo are offering discounts in the form of airfare credits for their Fly Free promotion. Guests can get airfare credits starting at $500 and up to $1,500 a person.
Here's how it works, from the hotel:
Guest buys ticket in advance and then they show ticket to front desk and we will adjust the amount off of the room folio. Black-out dates apply, subject to availability at time of request.
The offer does not apply to groups and may not be combined with other offers. Also, the more you spend at the hotel the higher your airfare credit. But still the discounts look pretty good to us. Good enough to book and brave Mexico.
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UPDATE: We got the full details from Jaunted and it turns out One & Only tied with The Tides (heh) for Best Mexican Resort. One & Only also snapped up the Best Atlantic resort category as well. Not quite an Amy Winehouse stash of awards but a respectable Britney Spears MTV Music Awards showing perhaps.
Two things of note for hotel geeks: The Tides Riviera Maya won Best Mexican Resort with Kor Hotels Nick Clayton stepping up to accept the award. Additionally, One & Only Resorts, those luxe resorts in lush locales, won a plethora of awards or as Jaunted says:
One&only is the Amy Winehouse of CNT awards. Multiple wins.
We're not quite sure what wins those are but as soon as we find out, we'll bring 'em to you straight away.
We mentioned briefly a few weeks ago that Kor Hotels -- who own the Viceroy and the Tides brands -- have sold 50% of the company to Mubadala Development Company, a business development and investment firm headquartered in Abu Dhabi.
We received confirmation of the partnership today. Word from the official press release:
Kor will increase its presence in the Middle East, North Africa and Asia under the partnership, with premier business and resort developments planned to open in Abu Dhabi by 2012. Already a rising presence in several sought-after locations, Kor will soon expand its distinct collection with the unveiling of its newest hotels and resorts, Viceroy Anguilla and Viceroy Miami.
Now that they've got Miami covered already, the next logical step in a hotel chain's expansion these days is the Middle East -- and so off they go.
One door closes, another door opens: the Jalousie Plantation is going to close up in early summer 2009, but hold your breath for a year and it will reemerge as The Tides Sugar Beach in 2010. It sounds like it could be worth the wait, too.
The setting for this resort is in the Valley of the Pitons, a World Heritage listed site thanks to its many acres of rainforest and perfect white beaches. The developers will spend over $100 million on the renovation including setting up a spa complex and restaurants with locally grown food to give it that little sustainable touch.
This the first "Tides" resort in the Caribbean, but they're already operating in Mexico and Florida with the common theme of beautiful beaches. No word on room rates yet but unfortunately we remember stinging prices like the $8,000 week at the Tides Riviera Maya.
Do you love Mexico? Do you love Yoga? Then maybe you should consider signing up for the Yoga Retreat series at the Tides Zihuatanejo which is taking place from October 3-7, 2008. (Or if you can't stand yoga and its yoginis, then you may want to hit up the resort another week.)
The retreat is being led by celebrity instructor Tom Morley, one of LA's hottest yoga instructors who has taught such celebs like Reese Witherspoon and Helen Hunt.
For over 10 years, Morley has redefined the traditional approach to yoga by adapting the practice to individual preferences. Morley draws from a range of yoga styles (such as vinyasa and yin), breathing exercises, meditation, partner yoga and dance to bring a vibrant sense of joy, humor and ease to each session.
Now he's taking his teachings to Playa la Ropa beach at the Tides Zihuatanejo.
HotelChatter Questions: In which, the intrepid HotelChatter editors and our hotel maven readers answer hotel questions that pop into our inbox. Have a question for us? Send it along. Think you have a better answer than we gave, or better yet, want to give a vote of confidence to our answer? Comment away.
A curious HotelChatter reader is pondering a stay at the Tides Zihuatanejo for his honeymoon and was interested to know which suite would be the best to book: the Lagoon suite or the Beach suite? Here are his questions:
Looking to do a honeymoon at the tides in Zihuatanejo in August of this year and I have a couple of questions: How does the beach suite compare the lagoon suite? Are there typically small children around? Also, is there some nightlife outside of hotel?