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Sixty Hotels, the lifestyle hotel group that consists of four former Thompson Hotels, is adding to its collection with The Nautilus Hotel in Miami Beach, an iconic property originally designed by architect Morris Lapidus in the 1950s.
In recent years, the oceanfront hotel at 1825 Collins Avenue, went by the name, Continental South Beach, and offered a rather sub-par South Beach experience. But now Sixty Hotels will renovate the property from top to bottom, to transform it into a "luxury beach house" with both an international and residential feel.
"South Beach is a natural fit for our clientele, who appreciate a great night out just as much as the rich sense of architectural history the hotel and its surroundings offer," said Jason Pomeranc in a statement.
The hotel will have 251 rooms with 29 suites and two signature penthouses with ocean views and a private garden terrace. All guest rooms will have a "soothing" color palette, along with SFERRA linens, gourmet mini-bars and amenities by REN, a skincare line that's hard to find in American hotels.
There's no photos or renderings of the property available yet, aside from these old nostalgic snapshots, but here's how Sixty describes: the decor and design (from Caroline Giraud-Sukornyk of CG Design and Miami-based architecture firm, Arquitectonica.)
Upon entering, guests will be immediately met with an unpretentious beach vibe with nautical accents and tufted grey linen sofas that and metallic orange leather chairs at the concierge desk brighten the space with eye catching pops of color. Furthering the beach home feel that the property brings as its design inspiration is the use of materials throughout the lobby area such as grey concrete, glove leather, various stones and linen chairs and sofas, reminiscent of those found in global beachfront estates. Timeless and sophisticated, the Nautilus South Beach will combine subtle design with attentive service.
Now that Sixty Hotels is officially up and running, you might be wondering what this new hotel collective is all about. (Remember, the four hotels that comprise Sixty Hotels were formally known as Thompson Hotels.) Well, look no further.
Below is an exclusive letter from the "innkeepers" at Sixty Hotels--Jason Pomeranc, Lawrence Pomeranc, Michael Pomeranc and Stephen Brandman--that clarifies what Sixty Hotels are all about and what they want to be. Trust us, you'll want to read this all the way through.
It’s simple. We've always been SIXTY. Since the opening days of 60 Thompson in 2001, we've delighted in overhearing people on the street enthusing, “I'm staying at SIXTY” or “Lets meet for a cocktail at SIXTY.” SIXTY quickly became part of the downtown Manhattan vernacular, the catchword for a truly distinctive inn, experience, brand, and destination for international travelers and streetwise New Yorkers alike. It's this SIXTY experience we infuse in all of our inn destinations, and we're taking that name and making it ours through and through.
Keep reading for more from the innkeepers!
Sixty Hotels / Hotel Rebrandings / Hotel Logos / Thompson Hotels / Jason Pomeranc / Hotel News / → All Tags
Just a few short months after unveiling their logo, The Sixty Collective has made the full-blown separation from its former company, Thompson Hotels. But remember, the Sixty Hotels moniker only applies to four hotels, per the separation terms with Commune Hotels & Resorts (you can get up to speed on that break-up here.)
And yes, that means the lovely 60 Thompson Hotel has to lose the Thompson bit. It will go by the name Sixty Soho.
We first noticed the name change on the brand's social media channels. Here's what their Twitter bio (@SixtyHotels) now reads:
It's been a roller coaster ride this past week for hotelier Jason Pomeranc and his partners in
crime lifestyle hotels.
After we got word that one of the hotels they left behind in the Commune/Thompson split wanted out of the Commune, Pomeranc, along with Stephen Brandman and his brothers Michael and Larry Pomeranc, announced the new name of their hotel group, The Sixty Collective, an obvious homage to the original Thompson Hotel, 60 Thompson.
While we were still digesting the new name, another report landed that said the owners of 6 Columbus wanted out of the Collective and back into the Commune. (The owners apparently did not even know their Commune had become a Collective.)
But the boys were back on top last night at the Cornell Hotel Show cocktail party in New York. The event was held at the Grand Hyatt as a kickoff for the International Hotel, Motel & Restaurant Show. All that backslapping, LinkedIn friending and industry networking aside, the party served as the stage for the unveiling of the Sixty Hotels logo. Tah-dah! Here it is. We're loving the infinity logo that's worked into the 60. We're just relieved the idea of a phoenix rising from the ashes above Thompson LES was nixed. Har, har.
But wait, there's more. There's also a website!
Sixty Hotels / Jason Pomeranc / Thompson Hotels / Commune Hotels / Hotel Woes / Hotel News / → All Tags
On the heels of Jason Pomeranc's announcement that he would be rebranding his hotel company as Sixty Hotels comes some sour news about the fate of 6 Columbus. Specifically, the hotel's owners are asking Pomeranc and his partners to leave their management contract.
Crain's New York reports that the hotel's owners were not aware that Pomeranc's former partner, Commune Hotels, who is now the sole owner of the Thompson Hotels brand, was no longer managing the property. Um, what? Sounds like the 308 Hotel Corp needs to start reading HotelChatter a little more often.
Jason Pomeranc / Sixty Hotels / Sixty Collective / Hotel News / Stephen Brandman / Thompson Hotels / Hotel Hype / → All Tags
We weren't too far off on Monday when we mentioned that former Thompson hotelier Jason Pomeranc, his brothers Michael and Larry and their longtime partner, Stephen Brandman, had trademarked the name Sixty House Hotels.
But in today's Wall Street Journal, it was revealed that the hotel will be a part of the Sixty Collective with each property going by the Sixty Hotel moniker. (Remember, as part of the deal with Commune, Pomeranc and co. still have 60 Thompson, Thompson LES, 6 Columbus and Thompson Beverly Hills in their portfolio.)
Here's what Pomeranc told the WSJ about starting over again.
"In some ways, yes, we're back to where we started," Mr. Pomeranc said in an interview. "But it's obviously starting from a different perspective with a lot more experience, a lot more focus and a different place in the industry than we were before."
He said he hoped the new company would turn out to be a "360-degree culture experience" that involved "communicating not only through our properties" but also through print, film and new media.
Which when you go way back into the early Thompson Hotel days, that's what they were always about--merging a hotel stay with cool culture.