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Rewind to the beginning of June, and you can check our thoughts on all that encompasses the vision for Sheraton 2020. New branding, better service, and a bunch of other items all consolidated into a marketer’s dream—a ten-point list. The whole campaign isn’t set to start until later this year, but you can catch a sneak peak at their vision thanks to the new Sheraton website.
From the Sheraton folks their new home on the World Wide Web includes “an enhanced user journey, high-end design, artful photography, and a modern color palette.” There are some snazzy photographs on the site, so we do have to agree with them there. There’s integration with Twitter and Instagram too, so one does not have to look far for a little bit of cyber jealousy.
Sheraton Hotels / Sheraton 2020 / Starwood Hotels / NYU Conference 2015 / Hotel News / Hotel Hype / → All Tags
The Sheraton Suites in Kansas City
It's the first of 'tha month. But it's also the first big day of the NYU International Hospitality Industry Investment Conference where all the big hotel companies make their game-changing announcements for the year. And kicking it off is Starwood Hotels & Resorts Worldwide who have grand plans for the outdated-but-popular-in-China-and-with-boomers Sheraton Hotels brand.
Sheraton 2020 is an aggressive five-year plan for Sheraton which involves hitting major milestones such as-- opening 150 new hotels by 2020; a whopping $100 million marketing campaign set to launch in September; the launch of a new premier tier--Sheraton Grand; "continuous innovation of the Sheraton guest experience"; a "maniacal" focus on service excellence; and, for the owners and developers, some new revenue and profit-driving initiatives.
Here's the official statement from Adam Aron, Starwood's interim CEO.
“Sheraton is Starwood’s largest, and most global brand, with a nearly 80-year history as a pioneer and true beacon of hospitality around the world,” said Adam Aron, Starwood CEO on an interim basis. “With Sheraton 2020, we are marshalling the formidable might, muscle and creativity of our organization, which has famously distinguished itself as the industry’s premier brand builder and innovator. This is a top priority, and we will act boldly to put Sheraton back on its rightful pedestal as a global hotel brand of choice, everywhere.”
Whoa. Anyone else getting some serious "Braveheart" vibes here?
Hotel Openings / Hotel Opening Rates / Hilton Hotels / Starwood Hotels / Lake Como Hotels / Sheraton Hotels / → All Tags
Lake Como is so hot right now, and we don’t even have George Clooney to blame. Right in time for an overnight break from Milan’s Expo (an easy hour away), Starwood is hitting the lake this week with a Sheraton, while Hilton has announced plans for a hotel, too.
The Sheraton Lake Como is taking over the Grand Hotel di Como, a four-star hotel located between the lakeside towns of Como and Cernobbio, with 112 rooms, 4 suites and a ridiculously futuristic meetings space. The website mentions a “complete refurbishment” of the property, and indeed it looks pretty nice - the simple rooms may be nothing to write home about but the floor-to-ceiling windows, with views of the surrounding mountains, certainly are. There’s a pool, out in the garden, which should be lovely come summer, and there are three restaurants and two bars to choose from, too.
Hotel Openings / Belgrade Hotels / Sarajevo Hotels / Girona Hotels / Dubrovnik Hotels / Baku Hotels / Bordeaux Hotels / Radisson Blu Hotels / Sheraton Hotels / Starwood Hotels / Autograph Collection Hotels / Marriott Hotels / Doubletree by Hilton Hotels / → All Tags
Radisson Blu Belgrade
It’s new year, new Europe by the looks of things in chain hotel-land. There’s a bunch of new places either just opening, or just being announced.
Radisson Blu is entering Belgrade and Bordeaux, having opened the Old Mill Hotel in Belgrade’s Old Town in December (perfect for your quick plastic surgery trip), and with Bordeaux on the cards for 2017. There’ll be a huge spa and balneotherapy center for that last one – cannot actually wait.
Intercontinental hasn’t put its feet up since taking over the Four Seasons Dublin; it’s announced a Baku property, its first in Azerbaijan, to open 2016. There’s a theme here, because Autograph Collection is also plotting four Azerbaijan hotels – two in Baku, and two in the Shahdag mountains, with the latter two opening at the end of this year.
A B Hotel!
This is an interesting turn of events. The other day we reported that the Sheraton Fort Lauderdale Beach Hotel, formerly The Yankee Clipper, would stop being a Sheraton on December 1 but there was no clue as to who or what brand would go in its place. Now, we have an answer. A tipster tells us that the hotel will be a B Hotel. And indeed, it's been confirmed on the B Hotels website with an opening date of December 1.
You might remember the B brand opened its very first hotel in Fort Lauderdale, but that has now changed into a Sonesta Hotel. B went onto open a spot in Orlando as well as Savannah and they launched their b2 brand in Miami.
No doubt all the B programming will be installed in their FLL spot, including mood lighting, free WiFi and variety of amenities and services that all start with B. Hopefully they will let the Yankee Clipper's Wreck Bar and the Dos Caminos restaurant just "b."
Hotel Rebranding / Sheraton Hotels / Fort Lauderdale Hotels / Historic Hotels / Starwood Capital Group / Barry Sternlicht / Hotel News / → All Tags
Not long after Starwood Hotels dissolved its management of the Westin Diplomat Resort & Spa in Hollywood, Fla. (the hotel is now known as The Diplomat and it's part of Hilton's Curio Collection), comes another big brand loss in nearby Fort Lauderdale.
The Sun-Sentinel reports that The Sheraton Fort Lauderdale Beach Hotel, remembered by most as the Yankee Clipper Hotel, will cease to be a Sheraton on December 2, 2014. However, no one knows yet what sort of brand, if any, will take over the cruise-ship inspired building which is also home to the Wreck Bar and Dos Caminos restaurant.
Interestingly, the building was sold in 2005 to the Starwood Capital Group, which is actually hotelier Barry Sternlicht's company and not Starwood Hotels'. So could this turn into a 1 Hotel or a Baccarat Hotel? Highly unlikely, as the building is rumored to be for sale, but we're dying to find out what will end up happening.
Got any inside scoop? Let us know!
[Photo: Sheraton Fort Lauderdale]
While staying at the Sheraton Suites in Kansas City, Miss. the other week--our first Sheraton Suites experience actually--we came across this disaster scenario in our suite with the microwave cord stretched across the sink to the outlet.
We know that any capable adult would take extreme precautions when running either the sink or the microwave in this scenario but still, this is a fire/electrocution hazard just waiting to happen.
Not helping is that we spied a torn off cord of some other kind on the other side of the room as well.
Despite the fear of electrical shocks, we didn't mind the rest of the room, even though it was rather outdated and rather expensive for what it was (over $200 including tax.) The bed was a super comfortable Sheraton Sweet Sleeper bed and the Shine products in the bathroom were excellent. They even came with a little shower poof.
We also liked the complimentary bottled water for Starwood Preferred Guest members and that there was free WiFi in the guest rooms and the lobby. But having the wires carefully tied up and put away would have been a nicer touch.
We were thrilled to hear earlier this year that London’s Sheraton Park Lane would be getting its long overdue makeover, ripping out dated and faded guestrooms and freshening up public spaces. Now we can we show you a bit more of what you can expect post-renovation in the 303-room hotel.
Starting with accommodation, by mid-next year all rooms will look like the above, a huge leap forward compared to today. There is the Sheraton Sweet Sleeper Bed at the heart with the requisite fresh white sheets, Art Deco influences in lighting fixtures and furniture, and what looks like an etched glass mirror panel above the bed.
Hotel Delays / Hotel Openings / Koh Samui Hotels / Thailand Hotels / Sheraton Hotels / Starwood Hotels / → All Tags
Sometimes there’s no such thing as too much of a good thing. At least, so think Starwood, who are on track to open a Sheraton in Koh Samui. It will join their current roster: a W Retreat, a Le Méridien, and Vana Belle, part of the Luxury Collection.
The Sheraton will take over the current Imperial Samui Beach Resort, which had 141 rooms. It’s on the same beach as the Vana Belle, and only two hotels away.
Unfortunately, all good things come to those who wait. The Sheraton was down to open in December, but it’s not yet listed on the Starwood website, and (HT Flyertalk) it’s now showing up on Starwood’s forthcoming hotels list, and is down for March 2015. Although, since it’s not yet available to book, even that may be optimistic.
“Hey, let’s head down to that sexy Sheraton Boston Hotel for a luxurious massage and decadent dinner,” said Nobody Ever, Not Once.
With all due respect to the Back Bay property, it hasn’t generally boasted a lot of appeal outside the convention set. But today the Sheraton caps a multi-million dollar renovation by rolling out a brand spanking-new spa: Green Tangerine Spa & Salon, the only Sheraton outpost of the locally-based brand, which has just three other locations in Massachusetts and two in Connecticut. The 5,500-square foot facility offers haircuts, manicures, massages and skincare treatments at prices that are quite competitive when compared to the spas on nearby Newbury Street. So it may actually lure locals, besides the inevitable conventioneers getting their talons polished before marathon handshake sessions.
The Lanesborough may have closed late last year for its year and a half overhaul, but it looks like another Starwood sibling in London will finally be getting its turn to go in for a little refresh too: the Sheraton Park Lane Hotel will start a full renovation this autumn.
Technically on Piccadilly and not Park Lane, the hotel’s snooze-inducing décor in its 303 guestrooms (which is much less fresh-looking than the above image would suggest) is not something that many will miss we think.
Daryl Hannah would be so proud to tie the knot at Sheraton Forth Lauderdale Beach Hotel with their newest wedding package that's fit for those with fins. While we might be over underwater hotels, we can really get behind a picture-perfect, underwater-wedding day.
The Mermaid Wedding package offers love-dovey couples the opportunity to say their "I Do's" under water with an "actual" mermaid while up to 50 of their closest friends watch from the dry deck of The Wreck Bar, the hotel's nautical-themed bar. (See a photo of a vow-renewal here.) From portholes and picture windows, your guests have a view under the surface of the hotel pool for the bride and groom's 10-minute ceremony. Something tells us there wont be a dry eye in the house.
Once the happy couple dries off, a 90-minute reception in the bar for toasts and mingling with your guests. The package includes a choreography session prior to the ceremony so neither the bride or groom look like a dead fish and mermaid tails will be on offer for photo-ops.