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Now that we've finally seen the inside of The Marlton, we're ready to turn our attention to Sean MacPherson's next new hotel. After years of delays, things are finally moving along at 180 Ludlow Street in the Lower East Side, and while we are still waiting for The Marlton's Café Marlton to open up, the hotelier has released details of what will be The Ludlow's restaurant.
Last month we had some insider information on The Ludlow's 162 guest rooms and now Sean MacPherson has spoken to Eater and told them that he is teaming up with Mario Carbone and Rich Torrisi (of Torrisi and Carbone restaurants) and their parent company, Major Food Group, to develop the new hotel's restaurant. Interesting news, given that MacPherson majorly dissed Carbone in the New York Times' Style section just a week ago:
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How does Jack Kerouac's old pad hold up under the Sean MacPherson treatment? A HotelChatter Review
We've been patiently awaiting Sean MacPherson's new The Marlton Hotel (built out of a former SRO where some long-standing tenants have been in residence since the 1960s) for a while now. With still no confirmed official opening date on the horizon, we gave up waiting and went in to check out its soft opening.
We walked to the hotel from West 4th Street station, which was just about a five minute walk. We had to do a double take to make sure we were at the right place as there is no sign outside yet. With just a couple of guests milling around the book-lined and eclectic furniture-filled lobby, our front desk person wasn't rushed so check in was quick and easy. We were given a small black key fob emblazoned with the same lightning strike graphic you'll see on The Marlton's website and a business card scribbled with our room number on, then we were into the single elevator and up to our fifth-floor room.
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It's hard to believe that broke artists once flocked to Manhattan's Lower East Side for the cheap rent; nowadays even a Holiday Inn will set you back over three hundred bucks for one night.
The last couple of decades of gentrification in the LES is now manifesting itself as a bundle of new hotel construction projects in the area. Hotels definitely in the works include the long-delayed 180 Ludlow, a third Hotel Indigo, Peter Poon Architects' skyscraping Hotel Bowery, and what will be New York City's second CitizenM. Just last week, too, we heard rumour of two new Ace Hotels also coming to the area. So we decided it was time for a round-up of what's on offer in the LES right now.
That Sean MacPherson is a busy man. On top of getting his new hotel, The Marlton ready for its projected grand opening next month, look what else he's been getting up to: shooting ads for Apple's new iPhone.
(He's at the 17-second mark. But if you can't watch it, here's a screen grab)
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It's been a long time since we've heard of hotelier Sean MacPherson working on a new hotel in NYC. But it's true. The man behind The Bowery Hotel and The Jane is working on a new hotel in Greenwich Village to be called The Marlton Hotel. No, not the Carlton. The Marlton which we told you about back in September 2011.
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While the extremely well-off have their own mansions in The Hamptons to
motor helicopter out to every weekend this summer, the rest of us will have to make do with some temporary lodgings.
If you don't feel like sharing a house with eight randoms or if you think you will only make it out for a couple of weekends, then hotels are the way to go. And fortunately, the Hamptons have been making some headway in the hotel scene, mainly in Montauk.
Here are 6 hotels you may want to check into to check out the Hamptons scene. Warning: They are expensive, even during the week.
1. Surf Lodge: The Surf Lodge in Montauk is known more for its nightlife, which includes stellar concert performances every weekend (Willie Nelson!), and its restaurant, Byron, rather than its hotel rooms but should you lay your weary but well-coiffed head here you won't be disappointed by the breezy light colors and the beachy, if minimalist, decor.
Rates start at $495 a night for a room with a queen bed in mid-June. But rooms seem to be going fast.
2. The Crow's Nest Inn and Restaurant, Lake Montauk: Run by hotelier Sean MacPherson, the Crow's Nest is a very intimate hotel about a mile and a half miles east of Montauk with just 14 rooms, each with a king bed and a private deck. If you love the Bowery and the Maritime Hotels, then Crow's Nest is right up your Hamptons getaway alley. The property also has a two bedroom cottage available for rent and Guest of a Guest reports that two more cottages named The David Pharaoh Cottages (named after the last Native American king of Montauk), will be available for rent soon as well. These will have access to a private beach, along with kitchenettes and a private lakefront patio.
Rooms start at $500 a night for a weekend in mid-June. The cottages will, of course, be much higher.
3. Montauk Yacht Club Resort and Marina : This is a full-service resort with four restaurants and bars, a spa, two outdoor pools, family and kids programs and as promised, boats. Lots of boats. Real Housewives love this place too since Kelly Bensimon will be hosting a book signing party there on Saturday, June 1 from 3 to 5pm. Her book? "In the Spirit of The Hamptons." Fitting!
Rates start at $499 a night for an Admiral room with two double beds or a Villa room with a king bed.
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What is hot NYC hotelier Sean MacPherson up to these days, aside from wearing army surplus khakis and grilling fish over an open fire? Not too much else, actually.
A NY TImes "What I Wore" column over the weekend profiled MacPherson, focusing specifically on his Hamptons chic attire—yet we managed to scrounge up a few hotel-related tidbits along the way.
MacPherson mentions how he normally spends "all day every Wednesday at my two current hotel construction sites," which immediately brought up two questions in our mind: first, are these places in Manhattan, or Long Island? The article seems to imply that MacPherson is speaking about New York City, but it's never explicitly stated. And second, are these two brand new projects? Or continuations of properties we already knew about?
Time to put our thinking caps on.
In New York's Greenwich Village, right above Washington Square Park, there exists a building known as the Marlton House—formerly an SRO, it was converted in 1987 into dormitories for students at Parsons The New School for Design. And now, thanks to Sean MacPherson and Richard Born, it's becoming a hotel again.
What's interesting about the building is its history of attracting notable writers, artists and actors as guests—Jack Kerouac, Edna St. VIncent Milay, Maggie Smith and John Lithgow have all stayed here.
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It's what you've been waiting all year for--The 2010 HotelChatter Awards! We'll be bringing you the best and worst of the year all day today and part of tomorrow. Agree or disagree with our picks? Air your thoughts in comments below.
Where have all the hoteliers gone? Have bigger hotel brands finally pushed out the hip, cool, trendsetting, modelizing, jetsetting hotelier? That's what it seems like.
Just looking at six new hotels that are opening/have opened in NYC recently, four of them are from larger hotel brands (namely Starwood.) And in the coming years, both Hyatt Hotels and Hotel Indigo plan on saturating Manhattan with their brand.
With our usual staple of hoteliers just kicking back and relaxing (see below), we were hard pressed to find someone actively expanding his or her hotel collection. Then we remembered:
The Soho House Hotels, the members-only clubs with hotel rooms attached for both members and non-members alike.
Have you covered your refrigerator or mantelpiece in Christmas cards sent by the friends and family yet? We haven't either, and do you know why? It's because everyone is going e-card this year, and a great example of how to do a mass virtual holiday greeting right is the above cute video, from hoteliers Eric Goode and Sean MacPherson and their Maritime Hotel. Also, it involved Legos, so you know nothing can be wrong with that.
Off limits come night time if you’re a hotel guest
As you may have gathered from our review yesterday, we didn’t exactly dig our stay at The Jane NYC. But what we lacked as regards a clean room and a pleasant environment, we told ourselves, we were gaining in street cred, as staying there would surely get us entry into the fabled Ballroom, which reopened in May.
What were we thinking? Of course they’re not going to let plebs who pay $89 for a room into One Of The Most Exclusive Spaces In Manhattan. We would ruin the hipster vibe if we dared enter, smelling of The Jane.
We got in around midnight on Thursday night and could hear the choons as we walked up the staircase. We noted the hipsters standing outside smoking and jumping in taxis and loafing around in the lobby looking way too cool for school. And we wanted to join them (actually we kinda needed a drink to persuade us to return to that room, but anyways).
But unlike last fall when its late-night carousing prompted neighbors to complain, the new Jane Ballroom is "gentle", according to the folks at Eater NY, who were in the house to see what's changed ...