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With our eyes on the next slew of SLS Hotels to open (New York and Las Vegas) as well as a few other hotels from the sbe group, we thought we'd check in on the status of the sbe PREFERRED loyalty program.
Initially introduced back in October 2011, the program allowed members to earn rewards points at sbe properties, including restaurants and nightclubs such as Katsuya and Hyde. However, they stopped taking new members last July after "reaching capacity." They also did away with the rewards points. Sbe promised to re-evaluate the program to "provide you with the best possible hospitality experience." But it looks like that's still an ongoing process.