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At long last, SBE, parent company of nightclubs, restaurants and SLS Hotels has FINALLY introduced its new loyalty program. And boy, is this long overdue. We've been waiting for this since July 2011 when the existing program, SBE Preferred, stopped taking new members.
Called THE CODE, the program was actually introduced first as the players club program at the new SLS Las Vegas. When we inquired at SLS casino about signing up, we asked if The Code worked for all SBE properties across the U.S. We were told that it didn't at the time but that eventually it would. Now the program is open for all SBE venues but The Code heavily favors SLS Las Vegas in terms of perks and benefits.
Here's what The Code promises (FWIW, we do dig that name.)
With our eyes on the next slew of SLS Hotels to open (New York and Las Vegas) as well as a few other hotels from the sbe group, we thought we'd check in on the status of the sbe PREFERRED loyalty program.
Initially introduced back in October 2011, the program allowed members to earn rewards points at sbe properties, including restaurants and nightclubs such as Katsuya and Hyde. However, they stopped taking new members last July after "reaching capacity." They also did away with the rewards points. Sbe promised to re-evaluate the program to "provide you with the best possible hospitality experience." But it looks like that's still an ongoing process.