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We're doing our best to keep up with the ever-shifting landscape of hotel booking sites, but there's certainly been a lot to keep track of! The latest: Room 77, which made a name for itself by being able to match up guests with the exact room they want, is now allowing guests to earn loyalty points from bookings made through Room 77. In other words, you no longer have to choose between the convenience of window-shopping for hotel rooms and the satisfaction of using the hotel's loyalty program.
This harks back to a discussion topic we started in 2010 about whether it's possible to earn loyalty points for rooms gotten through blind booking sites like Hotwire and Priceline. The line was pretty blurry back then, as we're sure it still is now, but this looks like a sign that more hotels are giving in. What's more, all the friendly competition going on between the hotel booking sites right now means that guests are the ones who cash in. Who said we can't have our cake and earn points for eating it too?
We've had success before with Room 77. Back in May, we took their advice to stay on the twenty-second floor of the Eventi Hotel, and definitely had a positive experience. But as much information as we were able to glean, we still had to make our physical reservation elsewhere.
Now, guests who use Room 77's profiling technology can simultaneously pull up rates and book the room right there on the same screen. Room 77 announced today that its 500,000 browsable rooms can all be booked directly through the site, and will even allow guests to request which rooms they want to stay in through a digital Room Concierge.
Hotel room database Room 77 just added three new cities' worth of hotels to its roster: Minneapolis, Palm Springs and Phoenix/Scottsdale.
It brings Room 77's database tally to 500,000 rooms in 24 cities. The site, which launched in February, gives you the lowdown on a particular room, including its size, layout, amenities and views before you check in.
If you ever stayed in a great hotel but got stuck in a room with a lousy view or near a noisy elevator, there's now a way to avoid those dud digs. Unlike sites like TripAdvisor that focus on the hotel in general, new website Room 77, which launches today, offers a hotel room database and search engine for three-star-and-up properties.
Founder Brad Gerstner was staying at a Caribbean hotel and got room envy when he saw another amazing spot in the resort. He put its number—77—in his BlackBerry. He started to add his favorite rooms to the list, and his friends would ask for it when they'd go on trips. Room 77 was born.