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Nottingham Bucks The Recession – Or Maybe Not

Where: Nottingham, United Kingdom

Julia Buckley is stuck in a hotel with horrible WiFi so we're submitting this story on her behalf.

Not that we had anything against Nottingham, but we never had it down as a trailblazing kinda town. So we’re quite impressed to hear that, while most of the UK is battening down the hatches, canceling the refurbs and slashing the rates in the face of global meltdown, good old Nottingham has just announced a new hotel brand.

The ridiculously named mourHotel (these wrong way round capitals really get on our nerves) is promising “a more sensuous, flirtatious and personable experience seasoned with an enhanced WOW factor!” This means, apparently, targeting “influential individuals with higher than average disposable incomes” and making it a “junction where business meets pleasure.” How very revolutionary.

The company aims to sign up 12 sites in the next six months, with the first in Sherwood Business Park, Nottingham. Let’s hope the rest aren’t on industrial estates as well, shall we? And we’ll be placing bets tonight on whether any of them actually see the light. Something tells us you need a bit more in the way of concepts to launch a brand, especially in times like these.