Tag: millennial hotelsView All Tags
The past few month has been all sorts of insane with new hotel announcements, mostly brands aimed at millennials. We understand that many hotel brands needed to revitalize their offerings for the "next gen traveler", particularly with their design, tech and entertainment offerings, but they are seriously going overboard. Like, we can't even. [Insert girl crossing her arms in front of her face emoji here.]
And we can't help but wonder if all their
presumptions research about millennials are just a little off base? Judging from the room key shown above, hotels apparently think that when fun-seeking millennials enter their hotel rooms, they like to remove articles of clothing but not their Vespa helmets, jump on beds, and laugh about all the shopping they did.
This could be true of the millennials in their early 20s but eventually, they will want the same things the rest of us fogies now seek out in hotels--functional but comfortable furniture, and some peace and quiet. So hotels are essentially creating hotel brands that millennials will grow out of in about ten years.
But whatever, there's no stopping the hype.
Now, for all the old people out there who are over the age of 33 and can't remember what happened last week, or even this morning, here's a rundown of all the shiny and happy new hotel brands that are out there. (Yes, this means our story from March is now outdated.)
We've been waiting a long time for Sir Richard Branson's newest hotel product. But now, not only do we have details on what the concept is about, we can also sleep with a Virgin on January 15 in Chicago. A loyalty program should be revealed next month and is expected to have perks for Virgin America and Virgin Atlantic status members.
The very first AC Hotel will open in the U.S. in New Orleans in mid-November. Unlike most Marriott Hotels, free WiFi is expected here. Previously, the design-forward AC Hotels were only open in Europe.
Last week, news about new hotel brands for Millennials came fast and furious. While the momentum has died down a little bit, there's still news percolating out there. Like this bit about a Tommie Hotel from Thompson Hotels opening in Tribeca on Hudson Street next summer. [Insert clapping hands emoji right here.]
Yes, we've known about this property since Tommie Hotels were first announced in May 2013. But it's always been the other Tommie Hotel on E. 31st Street that we've been checking up on, each time getting slightly depressed that Spring 2016 seems like forever away.
Another day, another new hotel brand.
This week we've seen the introduction of two new hotel brands to the market--the badly-named Vib by Best Western and the sadly-named Canopy by Hilton. But wait, The Week Where Everyone Announces a New Hotel Brand is not over! Here comes The OE Collection from Loews Hotels.
Much like Hilton's Curio Collection and Marriott's Autograph Collection, the OE Collection will be a grouping of different, independent hotels, operated by Loews Hotels. However, Hotel News Now reports that OE hotels will "fit into the upper-upscale and luxury lifestyle categories." So, kind of like Starwood's Luxury Collection, no?
The OE Collection is also Loews' answer for the
overhyped all-important millennial traveler segment, promising edgy design and exciting F&B. Although, we're confused how it can be both for millennials and a luxury hotel collection. Are millennials making some serious dollars now? We'll find out when OE officially launches in January.
Now, let's all get to the giant elephant standing slightly inebriated in the room...
Hotel Apps / HelloTel / Hotel News / iPhone Hotel Apps / Millennial Hotels / Social Networking Apps / Hotel Social Apps / → All Tags
We saw the news in our inbox earlier this week for a new hotel social networking app called HelloTel and made a mental note to come back to that
never later in the week. But then we saw this write-up in Thrillist which called it "Tindr for hotel guests." Oh really? Now, we're interested. #sexstillsells
Although the app was pitched to HotelChatter as a "great way for business travelers to meet up so there's no awkward dinner by yourself at the hotel bar" and a way for groups to meet up during conference (complete with a picture of a hotel meeting room filled with people) it will, as Thrillist suggests, probably spur random hook-ups instead.
And why shouldn't it? Hotel rooms are perfect for random anonymous hook-ups where the only personal items your meet-up will see are the items in your suitcase, and perhaps your face cleanser on the bathroom sink.
Nevertheless, HelloTel does have some other features beyond finding you a warm body for the night. Since we're not a millennial, we decided to check out the app's promise to connect business travelers.
CANOPY by Hilton
Ever since the epic fail that was Denizen Hotels (you can read up on that here), Hilton Worldwide has been desperately seeking a new lifestyle brand to fit into their portfolio. Once the court-ordered business restrictions were lifted last year, Hilton went into overdrive.
First, they announced their Curio Collection, a group of mostly already existing hotels with no real unifying trait except that they tend to be more boutique in terms of design, and of course, they are part of the Hilton HHonors network.
Now, Hilton Worldwide has officially announced their totally new lifestyle brand, Canopy by Hilton Hotels.
Chris Nasetta, president and CEO of Hilton Worldwide, revealed the new brand to existing Hilton hotel owners at Hilton Worldwide's Global Partnership Conference in Orlando. Here's what he had to say about it:
“Built on extensive market research, our highly anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and the guest experience,” Nassetta said. “We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energizing, comfortable stay with more included value.”
Here's what we took away from that statement: affordable. Although Canopy promises to be so much more.
Hotel News / Millennial Hotels / Hotel Concepts / Best Western Hotels / Vib Hotels / BW Premier / → All Tags
After nearly 70 years as a cornerstone of America's mid-range hotel scene, Best Western has announced that it will take a step into two new markets with two new brands, Vib (pronounced "vibe") and BW Premier.
The Premier Collection has actually been up and running for a while, and includes this recently opened eco-resort in Malaysia. In fact, last time we checked in on Premier, it was planning properties in the Dominican Republic, Haiti, Kuwait, Malaysia, Nairobi and Oman. Just to catch you up if you missed it, the BW Premier Collection will be a "soft brand" offering, meaning that it will consist of a variety of high-end properties in different markets (as opposed to a single hotel brand, like Vib). Hotels in the Premier Collection will be bookable through the Best Western website, and guests will be able to earn and use their Best Western reward points at any hotel in the collection.
The big announcement is the new boutique Vib concept, short for Vibrant. It is being described as a "stylish and technology-centric hotel concept created to meet the needs of today’s connected traveler," featuring "vibrant and modern design with a focus on convenience, technology and social engagement." That's about as vague as it gets, and the details are pretty scarce except for the fact that the properties will be tech-savvy and have large lobbies that incorporate local flair. You can check out the short promotional video below.
Pendry Hotels / Millennial Hotels / Hotel Construction / Hotel News / San Diego Hotels / Gaslamp Hotels / California Hotels / → All Tags
Scheduled to open in 2016, the hotel will have just 36 rooms with only one and two-bedroom suite options. The property, which will not be called Montage, but rather Pendry San Diego, will also have two restaurants, a spa, a rooftop pool, a nightclub, and a beer hall. Is it expected to draw both business and leisure travelers with its location three blocks from the convention center in the heart of the city's main leisure district, the Gaslamp.
The hotel says it will "appeal to young, hip guests looking for both superior personal service and high-quality design and amenities," and rates are projected to start between $250 and $300 a night. Few details have been released about the restaurants, nightclub, and beer hall, but the hotel hopes to attract locals as well as visitors and become a destination in themselves.
Hotel Openings / Hotel Technology / Hotel News / Millennial Hotels / Hub Hotels / Premier Inn Hotels / Premier Inn / → All Tags
A tech-friendly hotel that accepts reservations by app? Snooze. A tech-friendly hotel that only accepts reservations by app? Now that’s something we’re not sure anyone’s dared try before. Except there’s probably a reason for that.
Next month, budget UK chain Premier Inn launches a new brand, hub, with a flagship hotel opening in St Martin’s Lane, central London. It’s another millennial-friendly idea – aiming “to catch the imagination of guests who already rely on technology for many other aspects of their everyday lives”. Technology is going to play a central part – or, rather, the new hub by Premier Inn app will.
You’ll check in via the app, of course; then during your stay, you can control the TV channel, the room temperature or the lighting by using the app. You can use it to order food to pick up downstairs, and stream entertainment on the 40in TV. And for when you venture outside, the app contains a “detailed local area guide, hosting a careful edit of the hottest places” (more millennial speak, there), and even “is enhanced by an Augmented Reality experience in the room”. Not sure what that means. Not sure we want to.
It’s been open a couple of weeks now, and the reviews are starting to trickle in for Moxy Milan, the first opening for Marriott’s new millennial-friendly brand. And they are… mixed. Here’s what the 13 reviews on TripAdvisor have to say, along with some observations from an article in the Financial Times.
Hotel Hype / Hotel News / Millennial Hotels / Jumeirah Hotels / Dubai Hotels / Venu Hotels / → All Tags
Oh lawd. Do we have another millennial-friendly hotel brand on our hands?
This morning, Jumeirah announced its plans for a “new contemporary lifestyle brand”. It’ll be called VENU, and the first hotel will be on Bluewaters Island in, fittingly, Dubai.
Here’s why we think it’s millennial-friendly (the first inkling was the logo):
VENU is designed to appeal to the modern traveler whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless… The essence of the new brand is that of a ‘social catalyst’ – a social place where good things happen, where people feel welcome and at ease, surrounded by a crowd they love, a smooth machine that offers everything they need and nothing they don’t.
Coming to a VENU hotel will be an intuitive experience, built around and anticipating the needs of the modern, savvy traveller.
Travelers [will] be inspired by the energy of the VENU brand… where technology is seamlessly integrated into the hotel experience, where the world comes together – a happening place full of energy and a cosmopolitan crowd.
It is simple and unpretentious, modern and creative, offering a sense that everyone who visits, stays at or works within a VENU space has the freedom to write their own story, create their own narrative, build their own scene.
UPDATE: We've received more room photos below. Give your Cliff Notes in comments below.
In recent years, we've seen major hotel brands rushing to grab the attention of Millennials as the young, design-savvy, and tech-centric crowd enters the workforce and begins to travel, whether for business, leisure or (most likely), bleisure.
Marriott Hotels is ramping up their Moxy and AC Hotels by Marriott brands, while Radisson Hotels have gone and created Radisson Red. Thompson Hotels are queueing up their Tommie brand while Virgin Hotels is getting closer and closer to opening their first hotel. All these brands are offering amenities that are important to Millennials, such as--great design, social spaces, useful tech, free WiFi and reasonable prices. Which, really, any modern traveler will like these days.
But now there's a new brand of hotels ready to compete with the big boys--Graduate Hotels. Surprisingly, the brand is not aimed at Millennials but we don't believe them. Here's what Graduate promises to be about:
Caesars Entertainment announced today that the Quad will undergo more than $200 million worth of additional renovations to turn into the LINQ Hotel & Casino, capitalizing on the adjacent LINQ shopping and entertainment district that opened this spring and which culminates in the soaring High Roller observation wheel.
The Quad/LINQ has been slowly renovating its 2,256 rooms and suites which should be finished this fall as will the much-needed renovation of the exterior, which is still from the Imperial Palace days. A new spa and a new pool deck will open in early 2015. Yet, the energy of The Quad should remain as Caesars is hoping to attract millennial travelers using "social interaction" by "catering to the 'connected' consumer.
Tariq Shaukat, Executive Vice President and Chief Marketing Officer of Caesars Entertainment, hinted at all this saying, "The resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the LINQ Promenade right at their fingertips.” The LINQ. Yup, there's probably going to be a couple of apps for that.