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Today's The Day: The New IHG Rewards Club Is Here

July 1, 2013 at 10:33 AM | by | Comments (0)

Back in March, we were psyched to hear that InterContinental Hotel Group would be making major changes to their loyalty program, starting with a name change from Priority Rewards to IHG Rewards Club. But best of all, the program would start offering free WiFi to all members by July 2014.

Starting today, the program has officially made the name change and right now, elite members of the program will get free WIFi at any IHG hotel. IHG Rewards Club will also give members the ability to fast track their elite status by staying in three or more of IHG's hotel brands. Additionally, reward nights will count towards earning elite status and platinum elite members "extra" nights will roll over to next year so they can keep that coveted status.

This is all extremely good news for current IHG members and we wouldn't be surprised if it attracted a whole new crop of members either. Also not hurting is that IHG has over 4,600 hotels in nearly 100 countries and territories. Then again, we recently took a chance on Holiday Inn Express and we're not sure it was worth the double points we got for the stay. We'll stick with Hotel Indigo and InterContinental flagships in the future.

For more on the program changes and what each level of status gets you, go here.

[Screengrab: IHG]