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We recently told you hotelier extraordinaire Ian Schrager would bring The London Edition to the UK in October. Now Schrager has finally released more coveted details on this project (the brand he created with Marriott International), as he returns to London after the 15 years since he introduced both the Sanderson and St. Martins Lane hotels.
The London Edition sets out to preserve the original Berners Hotel, built in 1835 as five luxury Georgian townhouses and turned hotel in 1908. But don't think that means this'll be another stuffy-puffy London property. Schrager makes it clear:
“The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel.”
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Naturally, we clicked over to the website right away and after trying a few dates, we finally found that the hotel will open on OCTOBER 15 with rates starting at 295 GBP a night. (Or about $458.) That's for a small (237-sq.ft.) guest room with a queen bed which also includes a 46-inch flat screen TV, turndown service, robes and slippers and free WiFi. The next room category is a superior room for 335 GBP a night, followed by the deluxe room at 375 GBP and then by a Loft-type room for over 465 GBP.
What happened seventeen years ago? We barely graduated high school (well, some of us). More importantly, it was the last time hotelier Ian Schrager gave face to Miami Beach with the Delano. Now, almost two decades later, he's back to shake things up again with a ground-breaking project that involves rich people being insanely happy with their homes.
The hotel mogul just announced he'll set a new bar with the Residences at the upcoming Miami Edition, slated for an early 2014 debut. There will be 26 limited-edition residences some say will be different than anything else in Miami. Ooh, the suspense! Not really, because we have all the dish. Basically, they're being touted as "Homes in the Sky." Literally.
They'll be perched on the top floors of the existing landmark 1950s building that will be the Miami Beach Edition hotel with some residences in the adjacent, newly constructed 18-story tower. All will have panoramic views, each with that sophisticated and arty Schrager touch. They'll also be custom made with a private entrance.
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We should know better than to get emotional when we hear of hotel construction delays—but there’s something about this one that hits a bit hard. We’d hoped that Ian Schrager’s new project with Marriott, the Miami Beach Edition, would indeed open this spring has previously reported. But, in an interview with the Miami Herald, the hotelier said it wouldn’t open until 2014.
Unlike any Marriott we’ve ever stayed at, this one promises to be pretty badass with a nightclub, bowling alley and an ice skating rink. This means we can throw a strike, do a triple toe-loop, and pop that all in one night! Is it no wonder we’re crying in our cornflakes? Let’s get this wrapped up, Mr. Schrager.
Read more for what's in store..
Read more for what's in store..
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But what about the actual Edition brand as a whole? In the four years since it was first announced, we've only gotten to see two properties: the Edition Istanbul, and the now ex-Edition Modern Honolulu. And we have it on good authority that Edition London is being hailed as the brand's big re-launch, rather than just hotel number three.
Whose authority, you ask? Why, Edition's new VP of Brand Experience, Ben Pundole. (If that name sounds familiar, then you're right: Pundole was one of the original founders of King & Grove Hotels, though he left the company in June. Now, he works full time for Edition Hotels under the man himself, Ian Schrager).
Read on to hear from Pundole himself about Edition's new direction!
Hotelier boss-dog Ian Schrager talks with HC on hotels, politics, and a side of disco
We're not very good at hiding when we have a crush on a hotel brand, so we'll fess up to being Public Chicago devotees. It was launched by hotelier-extraordinaire Ian Schrager on October 11, 2011 and is celebrating its one-year anniversary.
To mark the occassion, Schrager brought in his buddy, old-school Studio 54 DJ John "Jellybean" Benitez (you wouldn't know Madonna without him)to man the turntables and rock the crowd.
We were thrilled to be invited to a party where even Billy Zane couldn't stop grooving, but before we danced, we took a few minutes to ask Schrager about his latest hotel plans and what financial advice he'd give Chi-Town's own President Obama.
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It's been a busy year for King & Grove Hotels, the boutique hotel brand started by former Morgans Hotel Group CEO Ed Scheetz and Ben Pundole, the former Director of Entertainment at Morgans. (You may remember him as the man who brought SPiN Ping Pong to the Mondrian LA.)
King & Grove started out just over a year ago with two boutique properties in the Hamptons before going on to assume management of The Tides South Beach, the Hotel Williamsburg, the Hotel Chelsea and the Hotel Lola as well as plotting out two hotels for downtown Los Angeles. But it looks like all the fast expansion has taken its toll on the brand's foundation--specifically Pundole.
The NY Post reports that Pundole resigned from K&G on Thursday after the promise of ownership and control of the company from Scheetz and K&G's other owner Joseph Chetrit--whose Chetrit Group has bought several of the hotels that K&G is operating--fell through. A source gave the lowdown on the exit to the Post:
Ben has been treated pretty unfairly. Ben created Ruschmeyer’s, which has been a wild success, and was the creator of this new hotel brand. He found and hired most of the employees and even found the Williamsburg, which they purchased on his suggestion, and now he’s walking away with nothing. Chetrit and Scheetz are taking his hard work, contacts and hip following.
You've seen this photo of Public's re-imagined Pump Room, you know, the one that makes you want to go there NOW.
Ever wonder what Public Chicago used to look like in its former Ambassador East glory? We often do. Originally opened in October of 1926, the hotel has a long history of being the place to be well before it became Public. First a luxury haven for the upper echelon, the Ambassador later drew celebs in droves following the opening of the Pump Room in 1938. That interest definitely petered off in the years before Public opened (September 2011), but the point is that this hotel was once as hot as it is today.
Here's The Pump Room under the former Ambassador East umbrella. Yowza.
During a recent visit to Public, we dug around for more clues about the hotel’s past life and scored, getting our hands on a bunch of old images of the former Ambassador East. We couldn’t resist sharing so take a look and a gander down hotel memory lane. Of course, you won't miss Public's totally crushing design and might even start wondering what it means to be hot both then and now.
Just a mere 12 days ago we had hoped that the announcement of Hoxton Hotels expansion into NYC would light a fire under Ian Schrager's Public Hotels but now comes this bit of devastating news from the NY Post: the real estate deal for a Public Hotel at 855 Sixth Avenue is dead.
Apparently, the financials didn't work out between Schrager and Durst Fetner Residential. Yet before you put your dollar bills back into your pockets, Schrager did tell the Post that he is "in contract for another, undisclosed, site."
So Public New York is still happening, we just don't know where (Schrager did express interest in the Bowery nabe) and we don't know when, but we're guessing 2014 is still the estimated opening date. To be continued!
$1 room or not, you can still lounge with coffee or a sexy cocktail in the Library at PUBLIC Chicago
Word is out today that another One Dollar Sale is coming from Ian Schrager’s bright white Chicago gem, PUBLIC Chicago. For those unfamiliar with the online hotel sale, it’s an amazing chance for would-be guests to book a room at PUBLIC for just one buck. For those who swung and missed at the last sale -- you know, the vast majority, including yours truly at HotelChatter – the one dollar offer might feel more like the ultimate tease as rooms ended up selling out in less than five minutes flat.
Still, we’re not about to give up. Real live people picked up all 270 available rooms in the last sale so we know it can be done. And since we really, really want to stay at the PUBLIC for a buck, no less, we’re gonna play it smart this time. Which is why we talked to a PUBLIC Chicago insider for some tips on how to get a leg up at the hotel’s next dollar sale.
Friends of PUBLIC, if there ever was a way, than this is how you score a $1 room at PUBLIC Chicago.
Conde Nast Traveler interviewed hotelier Ian Schrager about the three biggest trends he expects to see from hotels in 2013. Sorry, all you good-looking bellmen currently employed by too-cool boutique hotels--you might be out of the job.
Schrager says that hotels will start stripping down and getting rid of "flourishes" like elaborate room service menus, fine china and even bellman.
If you’ve gotten your bag through the airport, you can likely get it up to your room without six guys—and the need to tip each one.
Whoa. Has Schrager been reading our hotel diary? (Apparently so.) Schrager also says functionality is in, while fancy schmancy is out.
Marble fixtures don’t equal luxury anymore. What’s luxurious is at least three square feet on which you can spread out your toiletries.
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Though we felt some faint ripples in the Edition pond back in October, it looks like things are moving along at a pretty steady clip. The WSJ is reporting that Marriott has invested $800 million of its own money into three of the five new Edition hotels it hopes to open over the next three years (Hmm, haven't we heard this one before?).
Those three properties include: the Berners hotel in London; the Seville Beach Resort in Miami; Abu Dhabi; Bangkok, and, of course, New York's Clock Tower (above). Consider Waikiki and Istanbul the "test drives" of the Edition brand. Now, it kind of comes down to a do-or-die situation. Either the five new hotels soar, or they sink fast. But with so much of its own money at stake, and Ian Schrager's reputation on the line, Marriott should certainly have the momentum it needs for lift-off.