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Hotel Scents / IHG Hotels / InterContinental Hotels Group / Hotel Branding / Hotel Smells / → All Tags
Sniff, sniff. What's that smell? Keep reading to find out! Ever wonder if that hint of lavender you detect when you enter a particular hotel is a faint whiff of lovely perfume? Most likely it's not -- what you smell is the subtle odor of brand marketing. Yes, hotels brand get you with design and decor, but your nose also is enticed into brand loyalty.
This is how it works according to Heather Balsley , SVP of America’s Brand Management for InterContinental Hotels Group (IHG) , who was kind enough to explain the process of scent selection to us.
Edition Hotels / Ellie Goulding / Hotel Scents / Celebrity Scoop / Hotel Social Media / Instagram / → All Tags
Pop singer and royal wedding entertainer, Ellie Goulding, recently wrapped up a stay at the new Miami Beach Edition and like most jet setting travelers, took to Instagram to show off a snapshot. But while she definitely enjoyed herself, she had a burning question--what is that smell in the lobby?
When we were there in November, we didn't really smell anything in particular, except maybe the goodness wafting out of Jean-Georges Vongerichten's Market. However, we do know that Edition carries custom-created, faintly masculine scented Le Labo toiletries in their guest rooms. So perhaps it was a variation of that? Eh, we still think it was coming from the Market. That place is gooood.
It's been scientifically proven that your sense of smell can trigger old memories which is why for us, the smell of Aussie Sprunch Spray will forever take us back to a sweltering New Jersey summer in the early 90s when we religiously relied on the spray to keep our 'do intact. Seriously, one spray will have practically have us turning up Wilson Phillips on the stereo while we search for our crispest Vuarnet t-shirt and our rolled up jean shorts.
But this powerful link between smell and memory is also why hotels love pumping their own special scents into their hotels and subsequently, packaging that smell for you to buy. After all, what better way to remember your hotel stay by taking home the smell of it?
Now, while most hotels offer a candle made with their special lobby scent, the Ritz-Carlton South Beach is taking a different tact by making a Mango Guava scented candle that specifically reminds you of the hotel spa's new Taste of the Tropics treatment. Of course, you have to book the treatment to get the candle.
The Thompson Chicago has decor filled with leather and aubergine hues— and now it has a scent to match. 12.29, the New York-based olfactory branding company that's developed custom scents for clients such as Rodarte and The Quin Hotel, has created a special scent exclusively for Thompson Hotels, and Thompson Chicago is the first to try it out.
Called "Velvet," the scent comprises notes inspired by the look and feel of Thompson Hotels. In addition to the components mentioned above, the spicy scent contains amber, smoky cedar wood, and fresh tobacco. We popped into the hotel last night to do a little sniff test, and found that the scent is noticeable but subtle, like a fragrance put out by a fancy candle burning (and not—don't worry—like a heavy cloud of room spray.)
Speaking of candles, 12.29 is hosting a pop-up boutique in the lobby through March 20. The company typically only sells its candles ($150 a pop) online, but the temporary shop will offer them up in four different scents. The fragrances come in poetic names such as "A Forgotten Memory" and "A Dark Desire Affair."
Photo: JennyBerg for HotelChatter]
Hotel Scents / Le Meridien Hotels / New York Hotels / Australia Hotels / Italy Hotels / Paris Hotels / Le Bristol Hotels / Le Sirenuse / Langham Hotels / → All Tags
Hotels are always trying to create memorable experiences that cause us to go home and tell all of our friends how great the stay was or even take to social media and get some free advertising. We've heard about the intimate relationship between smell and memory, so it makes sense to incorporate pleasant smells to jog the memory taking you back to how fantastic your time was at Hotel X.
We've told you before how this trend is taking off, so here is a new list of six hotels that have taken thoughtful consideration of your olfactory glands. Not only during your stay, but sometimes after you have recovered from your post-vacation blues:
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Should You or Shouldn't You? A HotelChatter Review
We decided it was high time to check out one of the newest hotels that make up Vancouver’s skyline, the Fairmont Pacific Rim. Opened in 2010 for the Olympics, this beautiful “ode to glass” building is not only chic, but is a happening destination unto itself.
Check-In: We took advantage of the hotel’s car service and had a great chat with our driver about the hotel and living in Vancouver. When we arrived at the hotel we were greeted by dapper doormen whose uniforms can best be described as a cross between Armani and 1940s movie gangster in a very fashionable grey. It was a very good start.
As we were ushered into the long, cool and white marble lobby we noticed immediately the hotel's bespoke Indian Jasmine fragrance. Our driver, who was part of the concierge team, never left our side. Once given our keys we were escorted to our room, passing the serene-but-not-for-long Lobby Lounge that spans the entry space.
Room Reaction: We entered our room on the Fairmont Gold floor and were immediately dazzled by the floor-to-ceiling windows looking out over the Vancouver harbor and port. We were introduced to the iPad2 waiting for us and the hi-tech lighting system (which also controls the drapes) with its pre-set mood makers – Day, Evening, Relax – and in the bathroom, there’s a setting for Groom or Spa.
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Today we start a new weekly series of what’s trending in hotels these days: What’s Out, What’s In. Do we like what we see? Think it's a dud? You be the judge!
What’s Out: Generic flower aromas
What’s In: Bespoke signature scents
Hotels are getting personal with their smelly goods. More and more they’re looking to give you a local scent experience as soon as you walk in the door or when you’re executing your nightly ablutions. Capitalizing on the strength of olfactory memories, they’re partnering with local scent companies to choose unique aromas that embody the spirit of the hotel and give it a sense of place.
Here are just a few examples:
If scent truly is the strongest evoker of memories, then Rosewood Hotels & Resorts is sure to create some new ones with this “smelly in a good way” addition to their amenities package.
Earlier this year, the luxury hotelier unleashed its Fragrance Butler Program on the world, making one’s travel experience just a wee bit easier and a lot more refined. Nine of its properties – from Vancouver to Jeddah – are currently participating in the program.
Here’s how it works: You’ve just flown from New York to Vancouver – that’s almost 2,500 miles – and you’re feeling rather weary and, let’s just say it, not as fresh as you might like. But you have exactly one hour to check into Rosewood’s Hotel Georgia, get settled, and be at your first engagement. You pretty much have to choose between a decent shower or a decent nap. If you’re like us, a nap always comes first (‘cause hey – how many showers in one day can one person possibly need?).
We like to keep it fun but informative here at HotelChatter so our newest series, What is This? is devoted to odd-looking items in hotel rooms that upon first glance look as if they serve only a decorative purpose. But everything happens for a reason, right? And we're here to tell you what these things really do.
The lobby of The Ritz-Carlton Santiago smells so good. So so good. It smells lovely enough that we had to ask the hotel staff what exactly was this spicy, musky scent that we would have rubbed all over ourselves, were it a lotion or perfume. Though they didn't quite know, they did show us where exactly it was coming from.
A bulge in the lobby curtain hid a small black box machine, subtly pumping out the scent into the space. It's a diffuser, and easily overlooked unless, like us, you're super nerdy about hotels and design details.
So now you know.
Not too long ago, we tracked down (with the help of equally obsessed readers) the proprietary citron scent that wafts through the hallways and guestrooms of W Hotels but when we strolled into the W Scottsdale not too long ago, we stopped in our tracks, looked at our friend and at the same time, we both said, "Ohh...that smell." And the "Ohh" part was said in a very good way.
Turns out each W Hotel also has its own specialty lobby scent and at the W Scottsdale, theirs is a vanilla bourbon scent. Which perhaps sums of the place just perfectly--a chill spot that's a little wild and naughty too.
Have a favorite hotel smell you can't get enough of? Tell us in comments below!w
OpenThread / Hotel Bathrooms / Hotel Toiletries / Fairmont Hotels / Hotel Scents / Boston Hotels / Hotel News / Hotel Amenities / → All Tags
Earlier this month, we learned about a new partnership between New York-based perfume house Le Labo and Fairmont Hotels—the biggest hotel undertaking Le Labo has ever attempted. We know how particular everyone can be about their hotel toiletries. Some like them sweet-smelling, some like them eco-friendly, and some don't bother with them at all.
But today, while reporting on the new Le Labo line at Fairmont, MSNBC happened to interview an individual who admitted he and his fiancee chose Boston's Liberty Hotel as the site of their wedding "in large part because they provide Molton Brown products in the rooms." Nevermind the actual, like...you know, beds.
Hotel Scents / W Hotels / eBay / → All Tags
So remember last year when we finally tracked down the original scent that wafts through W Hotels? You know, W Scent No. 5 which no one can buy, let alone see? Well, a tipster just let us know it's now for sale...on eBay.
Yup, if you just happen to be perusing some of the 20,000 Missoni for Target items on eBay, you can also throw in this "rare" bottle of W for just $150. Or you can place a bid for it starting at $125.
All we know about this scent is that it's a citron scent and it's what housekeeping uses once they cleaned up the room after a guest leaves. It doesn't sound that special but apparently, some folks have gone gaga over the smell like this reader.
While we're all about owning unique, one of a kind items, we're not so sure the scent of a W is worth upwards of $125. We'll just settle for the Sicilian Fig candle for 25 bucks instead.