Tag: hotel rebranding
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Thompson Hotels Return to South Beach by Snapping Up the Hotel Victor

When Thompson Hotels peaced out of the Sagamore Hotel in South Beach way back when, they got busy expanding their hotel collection elsewhere--New York, Los Angeles, Toronto, Chicago and even London. But now Jason Pomeranc and co. are strapping on their roller blades and coasting along Ocean Drive once again.
Thompson Hotels has announced this morning that they have snapped up the Hotel Victor, which was last a Hyatt, and are rebranding the place Thompson Ocean Drive. Straight from the presser:
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Hyatt Welcomes You Into Their New Hyatt House
Where: United States

If you're a frequent guest at Hyatt's Summerfield Suites, things are going to get a lot more homey during your next extended stay. That's because Hyatt Hotels has announced they are rebranding all of their Summerfield Suites hotels (38 in total) as well as the Hotel Sierra hotels they just acquired (16 of these) into a new Hyatt brand called Hyatt House.
Hyatt Hotels made the announcement this morning saying:
Inspired by extensive research and consumer insights, Hyatt House seamlessly combines form and function to create a warm, inviting, and comfortable environment. Upon arrival, guests are encouraged to relax with design elements and amenities that feel closer to home, allowing them to easily connect with others through enhanced social spaces.
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Hyatt Opens Its First Hotel in Santa Barbara
Santa Barbara is getting Hyattized, though too bad not in time to capitalize on the royal couple fever that hit the local hotel scene earlier this month. The 80-year-old Hotel Mar Monte has been transformed into the city's first Hyatt, the Hyatt Santa Barbara.
As part of its new persona, the oceanfront hotel has been getting renovations since February. The hotel has redone 92 of its 171 rooms, lobby, and pool and deck areas.
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The MO Morocco is No Mo'

Ladies, if you had your gilded hearts set on doing a Sex and the City/Real Housewives of New York trip to Morocco and staying at the new Mandarin Oriental in Marrakech we have some crushing news-The MO is no mo'.
A tipster tells us that the Mandarin Oriental, which was delayed last October for an early 2011 opening date then again until Summer 2011, has now been completely shelved and instead the property will be a Taj Hotel.
It will open this fall as the Taj Palace Marrakech. According to the Taj Hotels press release dated May 26th, the property will have 161 guestrooms, including 25 grand suites and one royal suite which is pretty much the same configuration the Mandarin Oriental was talking about.
Here's what else Taj has in store for the hotel:
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Hotel Indigo to Open its Second California Location in Del Mar
Hotel Indigo San Diego
The Hotel Indigo must be digging the California weather. The chain is looking to open its second Golden State location in Del Mar; its first is in San Diego.
You can make a reservation at the new Hotel Indigo Del Mar starting January 3 on its website. The newly branded hotel, which is taking over the Best Western Stratford Inn, will make its grand debut on January 2.
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Doubletree Surfcomber Will Turn Into a Kimpton on April 15

With the renos at Shelborne and the construction at The SLS Hotel at South Beach, the Delano stretch of Collins Ave is humming with activity lately. Now comes news that the Doubletree Surfcomber Hotel will lose the 'tree and turn into a Kimpton come April 15.
The Miami Herald has the dirt on the rebranding, reporting that the hotel will stay open during several months of renovations. (Keep that in mind when booking!)
The new-look Kimpton Surfcomber (or whatever its official name will be) should be revealed in time for December's peak season around Art Basel Miami Beach.
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The Park Hyatt Maldives to Open April 1
Looks like on April 1, the Alila Villas Hadahaa will become the Park Hyatt Maldives. Although the rebranding hasn't been officially announced yet, it ain't an April Fools' joke.
Our pal the Points Guy tipped us off to it, and he got confirmation that the eco-friendly luxury hotel is, indeed, getting Park Hyatt-ized.
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Get Rebranded, Get a First Family Visit, If You're the Sebastian Vail
The brand new Library, before its Obama baptism
How’s that for a ringing endorsement of your new name? Just over a month after the Vail Plaza Hotel & Club was reinvented as The Sebastian, it swung itself a presidential visit this week. Or, rather, a presidential family visit – while Obama stayed in DC this weekend, Mrs O took the kids on a jaunt to the hotel.
According to the Mail Online, there’s a spot of controversy over the First Family’s trip to Vail following Obama’s advice on saving money – that one might like to cut back on one’s vacations. But hey, it was Presidents' Weekend after all.
Michelle Obama would almost certainly approve of Block 16, the hotel’s brand new restaurant that serves local, organic, seasonal food, as well as the newly dedicated Library (it’s just 10 days old, according to Facebook) – a room stuffed full of books, games and art which the hotel website reckons is perfect for “lively debate”. There’s also a new spa (which offers pop-up services around the hotel) and live music at the new bar, Frost, but we reckon Mrs O is too clever to risk coming over all Marie Antoinette by getting her nails done or throwing back a scotch.
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The Ocean Resort Hotel Waikiki Says 'Aloha' to the Hyatt Place Brand

Say goodbye to these rooms!
For 2011, the Ocean Resort Hotel Waikiki is going to get a much-needed makeover. The Hyatt will give it a Heidi Montag-sized face-lift and turn it into the Hyatt Place Waikiki Beach.
The Diamond Head hotel's 451 rooms will get nipped and tucked, the lobby and public spaces will see major changes, and the pool deck will receive an update.
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Will The New York Helmsley Hotel Turn Into a Westin?

UPDATE: Host Hotels has indeed bought the Helmsley and will turn it into a Westin in mid-2012.
It looks like the Queen of Mean aka Leona Helmsley's New York hotel empire is finally disintegrating. Last May, the Helmsley Middletowne close down and now it looks like the New York Helmsley Hotel on East 42nd Street will be turned into a Westin Hotel.
A covert tipster told us that Marriott Hotels' Host Hotels group would be buying the property but putting in a Westin instead. (Despite the affiliation with Marriott, Host uses a variety of hotel brands to run their properties.)
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L'Ermitage Beverly Hills Is Still Waiting to Make the Jump to Viceroy
The Raffles L'Ermitage in Beverly Hills is gaining quite the rep, first as Angelina Jolie's kinky sex den, then as a Tiger Woods mistress pad. It could use a makeover to wipe the slate clean, so we checked up on its impending changeover to the Viceroy Beverly Hills.
The change was supposed to take place in early 2011, but the hotel is still operating as the L'Ermitage and it's business as usual.
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Viceroy Hotel Group Ditches The Chamberlain

SEE UPDATE BELOW
Thanks to an eagle-eyed commenter, we learned that West Hollywood's Chamberlain Hotel was dumped by the Viceroy Hotel Group about a month ago.
No reason has been given but we're guessing the Viceroy is thinking a lot bigger these days than the small boutique hotels it once started out with. Or maybe there was something a little more scandalous to it. After all, the hotel just got a glamourous new look last spring.
This is the second hotel that Viceroy has dropped. The first was the Loden Vancouver back in December of 2009.
For now, judging by the Viceroy's Urban Retreats site, it looks like Maison 140 in Beverly Hills, the Avalon Beverly Hills and the Delfina in Santa Monica are all still part of the family. We'll see how long that lasts.
Anyone with scoop on what happened over at The Chamberlain? Let us know!

