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The keycard for a room at the new Hard Rock Hotel in South Lake Tahoe
South Lake Tahoe's newest hotel and casino is the Hard Rock Hotel, located adjacent to its casino counterparts, which include Harrah's, Harvey's, and the Montbleu. The Hard Rock, which opened about a month ago, is part of a rejuvination going on in South Lake, one that hopes to replace old, run-down inns with a rush of new blood that involves local, environmentally friendly properties (Hotel 968), five-star lodging (The Landing), and destination resorts (Tahoe Beach Resort).
About a year ago, we took an in-depth look at The Landing when it opened, and also highlighted some hotels that exemplified this transition in Tahoe. Now, let's step through the doors of the new Hard Rock and see what it has to offer. Take a moment to browse the gallery, and then see below for more detailed descriptions of the property.
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When a hotel decides to redo its rooms, it's called a renovation. When a Hard Rock Hotel decides to redo its rooms, it's called a "remaster." Such is the case with the 650 rooms at the Hard Rock Hotel at Universal Orlando.
Above is how the property looked before it got remastered. Very old-school, old rocker kind of style. Below are more shots of the room in 2011, pre-renovation.
Keep reading to see what therooms look like after a complete renovation. (Hint: if you're a millennial, or a teenage girl, you'll probably dig it!)
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A while back, we wrote about the Hard Rock Hotels' Rhythm and Motion Massage. Continuing the rigorous research, our newest contributor, Linda Marcisano, put herself on the table to experience something called "Synchronicity."
I walked into the treatment room at the Hard Rock Punta Cana for the “Synchronicity” massage ($210 for 50 minutes) only knowing that music was involved. Upon spotting a guitar lying on the massage table, I started to panic. Would I be serenaded during the treatment? Would an aging rock star (preferably Bon Jovi) appear to perform a solo? Would my masseuse, who didn’t appear musically inclined, use one hand to knead and another to strum?
But I'm getting ahead of myself. The Rock Spa has quite the prelude to the actual treatment, so let’s start there.
I arrived 30 minutes before the massage (it was recommended to check in an hour before but we were in knee deep at the casino’s craps table) and led to the locker room where I was introduced to a guide. Whereas other spas show you where the amenities are and let you have at it, the Rock Spa actually accompanies you, kind of like a circuit, recommending how long to use each and in what order.
Hard Rock Rewards, the loyalty program for Hard Rock Hotels & Casinos has announced its first free night stay program where guests who stay five qualifying nights at Hard Rock Hotels from now through June 5, will earn a free one-night return stay.
Obviously, you have to join the Hard Rock Rewards program before you can qualify. The program is free to join and basic member benefits include a dedicated check-in, late check-out, a welcome amenity at each property and a $15 USD coupon for every 5,000 points earned at Hard Rock. VIP member benefits include room upgrades, welcome packages, and faster ways to earn points. You can actually buy the VIP status for just $24.95, which is unusual yet convenient since many programs make you earn your status with 20+ qualified stays.
Below is the list of participating hotels in the free night program.
On the heels of themed-restaurant competitor Planet Hollyhood's announcement of its new digs in India, Hard Rock International has revealed plans to build a hotel in Dubai, the Hard Rock Hotel Dubai Marina.
The project will be Hard Rock's first built in the UAE and the Middle East. The entire structure will be a huge 101-floor tower that includes residential units, and the hotel will have 281 rooms and occupy the first 33 floors. Its location in Dubai Marina puts guests within launching distance to Jumeriah Beach, Dubai Media City, the Mall of the Emirates, and other restaurants, shops, and attractions.
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Move over Dubai. Americans will now have a much easier way of skiing indoors. They will simply just need to fly to Texas.
This expertly designed facility is 1,220' in length, 570' wide and just under 300' tall featuring the longest indoor ski run in the world. Multiple ski runs accommodate beginner, intermediate and expert skiers, and thrill snowboarders with an Olympic half pipe and snowboarding course. The snow center includes a snow play area, snow tubing, tobogganing, a luge track and a winter wonderland for kids of all ages.
Accompanying the indoor ski resort will be the Hard Rock Hotel Dallas-Fort Worth, a 300-room hotel with a rooftop pool complex, a Rock Spa, a Body Rock fitness center and tons of music memorabilia throughout. Construction will being in January and the hotel is expected to open by January 2018 with 86 of its hotel rooms expected to overlook the indoor ski resort.
At first glance, this might seem like a random sort of move for Hard Rock but when you consider how family-friendly the brand has gotten recently, it makes sense. Having recently announced theirHard Rock Roxstars Kids Program, this indoor ski resort hotel is the perfect follow-up move for appealing to the family travel market.
Just a few short weeks ago, we watched as Revel Resort & Casino, the strikingly modern casino on Atlantic City's boardwalk, closed down after just two years in operation. This closure was followed by more closures and more bad news. However, someone else's metal detector just went off in the sand and it could mean the resurrection of Revel.
Toronto-based Brookfield US Holdings LLC has agreed to buy the Revel Resort in a bankruptcy auction for just $110 million. The casino cost $2.4 billion to build. Brookfield US Holdings LLC (nice name for a Canadian company, eh?) also owns the Hard Rock Las Vegas and the casino at Atlantis Paradise Island in the Bahamas.
There's a little bit of a hurdle for the new owners to overcome as they expect to be delinquent on an interest payment for their Hard Rock property. But a spokesperson said that shouldn't affect Brookfield's ability to buy the Revel. (Um? It probably should.) Anyhoo, tentative plans call for the resort to once again operate as a resort-casino. There's no timeline and there's no word on whether the name Revel will remain (indeed we suspect Hard Rock could come in here) but so far, this looks like much-needed good news for Atlantic City.
Never judge a book by its cover, people, especially if that book is the Hard Rock Palm Springs.
Because the Hard Rock is launching a “dive in” movie season this Friday at 8pm. That’s right – not a pool party. Not a rave. Granted, the movie is Tommy, but even so – a genteel movie screening on a Friday night. In conjunction with the Palm Springs International Film Society, no less. Whatever next?!
But the Hard Rock Palm Springs is not your usual Hard Rock. This is Palm Springs, darlings, and they go after a different crowd. Eclectic. Open-minded. Party-orientated, yet not necessarily of a bro disposition. Some more reasons why it’s not your typical Hard Rock:
When Hard Rock introduced their Rhythm and Motion spa treatments earlier in the year, we, along with everyone else in possession of common sense, heard the “gimmick” klaxon. “The world’s first fully immersive music-centric spa menu utilizing amplified vibrations, pressures and patterns, as the foundation of its treatments,” heavy-breathed the press release. “Bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body and leaving guests feeling energized and invigorated.” What rot, we thought. Vibrating, titillating rot.
And then we tried one.
A couple of weeks ago, I stayed at the Hard Rock Palm Springs, one of the first to get “the dome” (the treatments are referred to as taking place “under the dome”). Being a massage fiend, I wanted to see what the pulsating “Synchronicity” massage was like. First impressions weren’t great: the spa is small with just four treatment rooms and a tiny, not very atmospheric, relaxation room. The signature Hard Rock pre-treatment guitar on the bed was fun, but “the dome” looked like one of those hair-setting bowls at old lady salons.
The massage started to a soundtrack of chill-out music, and just a hint of a vibrating bed underneath me. Just as I’d thought: gimmick. Rub, dig, swirl, should have chosen a normal massage, rub, dig, swirl, stop trying to identify the music, rub, dig, swirl OHMYGODWHATISHAPPENINGTOME.
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The hot spring pool at The Spring
It’s proudly billing itself as the most expensive restaurant in the world, while opening in a time of global financial crisis.
Sublimotion, the restaurant at the new Hard Rock Hotel Ibiza, is clearly not the type of place you or I are going to frequent; and you and I are clearly not the kind of clientele it’s after. Having said that, we were all over the first reviews – which came out this week, following a preview dinner for 12 lucky journalists – like crows over freshly squeezed roadkill. Let’s see how the other half is going to live!
Apparently, you enter Sublimotion with a secret knock through an unmarked door on the street outside the hotel. That leads to a kind of cupboard, then to a lift, and from there to a “high-ceilinged, windowless oblong room – empty but for a single neon-lit communal table,” according to the Daily Telegraph.
The table and walls double as pieces of art with light installations and videos projected onto them throughout the 20 courses. The food (the journos tasted just six courses) is molecular gastronomy crossed with David Copperfield (Bloody Mary in a test tube that shakes itself, anyone? Solidified goops of olive oil pegged to a washing line? Dessert on a levitating plate?). Oh, and the servers are dressed as flight attendants.
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A particularly rocking suite
Not content with lowering the tone in peaceful Bali, Palm Springs and Dubai (joking – you can’t lower the tone in Dubai), the behemoth that is Hard Rock will finally have a toehold in Europe this month, when Hard Rock Ibiza opens on June 13 in Playa d’en Bossa. At least they’ve chosen wisely with the party island – in fact, it seems odd that there isn’t already one there.
The room count has risen from the 480 proposed last year to 493, and as well as HRH standard accoutrements (Rock Spa – Ibiza’s largest, don’t you know – Body Rock fitness, Rock Shop etc), there will be an “outdoor concert terrace” with a 2500 capacity. Ellie Goulding, Snoop Dogg, Robin Thicke and, um, UB40 are already lined up to play it this year. Nile Rodgers, meanwhile, will play the opening party on the 13th.