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Google's Hotel Finder Aims to Google-ize the Hotel Search Process

Google has just launched their newest tool today--Hotel Finder, which as its name suggest helps you find hotels.

The good news is that it is way more useful than Google+ allowing you to filter hotel search results by neighborhood, price range and star ratings as well as see exactly where the hotel is located on Google maps and peruse reviews from Google members.

The function also allows you to book either through Hotels.com, Expedia, Booking.com, Priceline or the hotel's own website. And of course, you can compare prices before you decide who to book through (Just FYI: these companies don't pay to have their links listed but they do pay-per-click. Previously, we stated that the booking sites paid to have their links included.)

As you go along, you can add potential hotel picks to a Shortlist which stays up at the top of the page so that you don't have to keep going back and searching for them.

The bad news is that it's nothing really new.

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