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Loews snapped up the property as one of its first steps in expanding the brand. There is already a Loews in Los Angeles on the beach in Santa Monica but the property at Hollywood and Highland is not only larger (632 rooms), it will get far more exposure and traffic as over 80 shops, 26 restaurants, two nightclubs, seven movie screens, eight bars, 12 bowling lanes and the Dolby Theatre (previously the Kodak) are all right there next to the hotel.
For now the rooms and public spaces at the Loews Hollywood will remain the same but Loews will begin a $26 million renovation later this year. The good news is, the hotel will stay open during the work.
Bummer for those guests who liked to use their Marriott Rewards points to stay at the Renaissance but with Loews' YouFirst loyalty program, after two stays you can get free WiFi.
Rates for the hotel in June start around $299 a night.
[Photo: Kalboz/HotelChatter Flickr Pool]
You might say we can be a little, well, impatient. So, naturally, we love when places do what they can to lessen waiting times. Think Disney’s FastPass, hotel check-in kiosks on that rare occasion they actually work, and now, a new fast-track incentive from Loews Hotels.
Guests who stay during a weekday at any Loews Hotels by August 30 can join the YouFirst loyalty program and enjoy a fast-track to Gold membership status. Gold members receive 500 American Express Membership Rewards bonus points, free in-room Internet, fitness center access, late check-out, and room upgrades (based on availability).
Typically, guests become Gold members after five to nine stays, so this offer is pretty sweet. To take advantage of the summer special, mention the “Taking Care of Business Promotion” when booking. For a full listing of the Loews Hotels click here and search under "Destinations."
Loews has just launched a new no-BS loyalty program (to replace Loews First) that does exactly what any loyalty program should: reward guests for number of stays, plain and simple.
With the You First program, you can receive perks after your very first stay and the rewards range from free Internet and late checkout to upgrades and free rooms.
The system is pretty straightforward:
Member - 0-1 stays; Blue - 2-4 stays; Gold - 5-9 stays and Platinum - 10+ stays.
Benefits include American Express Membership Rewards points and partner discounts for all member categories; free room upgrades, late checkout, guaranteed availability, free access to property fitness centers, and free internet for Blue through Platinum members; VIP on-property amenities for Gold and Platinum members.
Also! You First members qualify for fun discounts with Loews' partners and you can score major price breaks on things like Fischer Price items and Fiji water. More details on the program can be found here.