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Party with Beyonce Courtesy of the W Times Square

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  Site Where: 1567 Broadway [map], New York, NY, United States, 10036
November 3, 2009 at 9:19 AM | by Jennifer Kester | 0 Comments

If you want to party like a rock star, the W New York-Times Square offers a VIP package that'll get you into Esquire's seventh annual Signature Space Cocktail Party to get your hands up with the single-ladies queen Beyonce herself and other stars. But this last-minute deal is for one night only, November 5.

You'll party with celebs like Jamie Foxx, Chris Webber, Gavin DeGraw, Ne-Yo, Johnny Rzeznik, Natasha Bedingfield, The Fray, Tamia, 3 Doors Down, Venus Williams, who are all hosting the bash. OneRepublic will perform some acoustic tunes. The Rock Star Package includes two tickets to the partay, two cocktails in The Living Room bar to kick off the night and a "Fantastic Suite" for the after-party. The one-bedroom suite will offer views of hopping Times Square or Broadway, a voyeuristic shower and a floating bed.

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Inside the New Room at The W Chicago-City Center

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  Site Where: 172 W. Adams St. [map], Chicago, IL, United States, 60603
October 30, 2009 at 9:29 AM | by Jennifer Kester | 0 Comments

Since the W considers itself the purveyor of cool, it makes sense that the chain would decide to redo the W Chicago-City Center. It was the first W hotel to come to the city in 2001 and it was looking a little shabby.

The $35 million makeover targeted the W Living Room, a.k.a. the lobby, and the hotel's 235 guestrooms and suites. What was hot back in '01, aside from 'N Sync, was dark decor with oversized furniture. The hotel tried to get away from that dated look throughout the hotel with bright, airy spaces.

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Book a Room at the W Boston, Get a Limited Edition Cynthia Rowley Scarf

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  Site Where: 100 Stuart Street [map], Boston, MA, United States, 02116
October 28, 2009 at 2:23 PM | by juliana | 0 Comments

We told you yesterday how the W Boston would be opening tomorrow but that rooms were unavailable for this upcoming weekend. Bummer (Are they not quite finished or sold-out? That is still the question.) However, rooms were open for next weekend at $260 a night for a Wonderful room.

But now it looks like the hotel has an opening "offer" that gives you some perks beyond just a room for the night. The W Boston Opening Experience includes in-room welcome cocktails; a chef-selected dessert at Market by Jean-Georges, a limited edition Cynthia Rowley scarf (exclusive to the W Boston) and a VIP Insider discount card to Cynthia Rowley that gives you 20 percent off all purchases at all Cynthia Rowley stores, even the ones in your hometown.

It's a great opening offer, if you happen to be Blair Waldorf from "Gossip Girl." So maybe it's a better Girls Weekend hotel than a Boys Weekend one. Rates start at $259 a night. The special offers link on the hotel's website is down right now but you can call the hotel directly to book. (617) 261-8700. Ask for the Opening Experience.

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W Boston and Its 'Cosmopolitan Cool' Will Open on Thursday

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  Site Where: 100 Stuart Street [map], Boston, MA, United States, 02116
October 27, 2009 at 11:43 AM | by juliana | 0 Comments

The last time we checked on the W Boston, the hotel was set to open October 22nd except the opening has now been delayed until October 29th. But if you're looking to spend Halloween weekend here, the hotel is not showing any availability.

Could they be sold-out or just not quite open to guests? We're not sure. However, next weekend, Nov. 6-8, is open for your "Sensory Pilgrimage" at $260 a night for a Wonderful non-smoking room. A studio suite is also available for $350.

The rooms are predictable W style, they didn't re-invent the wheel here or anything as the rooms promise high-design, high-technology and cleverly nicknamed amenities. (Munchie Box anyone?) Interestingly, we see that this W is actively advertising "Free Wireless High Speed Internet Access" in public areas like the hotel's Living Room. We can't wait to test out that connection.

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W Barcelona May Be Stylish, But Still Needs To Work On Service

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  Site Where: Plaça de la Rosa del Vents, 1 , Barcelona, Spain, 08039
October 26, 2009 at 10:53 AM | by juliab | 1 Comment

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Last time we looked, the W Barcelona wasn’t going down so well with its clients. But then that was after opening weekend, nearly a month ago. Is it time to give it another chance?

The Independent reviewed it this weekend and, going by the review, it'd seem the “abysmal” service and “no edgy people” may have been teething problems.

The hotel is “nothing if not striking”, they say, and the pool is “bracingly cool” (we're assuming that's in a literal sense - it's nearly November, after all). The views from the 26th-floor Eclipse bar, meanwhile, are “bewitching”.

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In NYC for Halloween or The Marathon? There's a Hotel Package for That

October 23, 2009 at 4:52 PM | by juliana | 1 Comment

Next weekend is a big weekend in New York. Not only is it Halloween but it's also The New York Marathon which will be held on Sunday, November 1st.

If you're in town for costumes, candy, tricks and the Halloween parade, 70 Park Avenue, a Kimpton Hotel, is offering a special Drop Dead Rate. Guests will get "trick or treat" buckets of candy, two cocktails at the silverleaf tavern and a map of the Greenwich Village Halloween Day parade route. On Halloween day, the hotel will also host a pumpkin carving competition with the staff. Use code DDR to book. We found rates for next weekend starting at $237 a night for a queen deluxe room.

If you're in town for the marathon, the W Hotels of New York is offering a package to honor the runners. Rates vary from property to property but start at $379 a night. The package includes a Wonderful room accommodation, Power Bars, two bottles of water and the all-important Bliss Foot Patrol lotion. Go to W Hotels to book. (It's under Special Offers.)

[Photo: the junes]

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The W New York Downtown Will Get Its BLT On

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  Site Where: 123 Washington Street [map], New York, NY, United States, 10006
October 22, 2009 at 12:03 PM | by MsRebecca | 0 Comments

Despite news that Starwood’s third-quarter profits have declined 64 percent, work continues on the W New York Downtown Hotel. And let us be the first to say that we're happy about what's cookin' in the kitchen.

Some time back it looked like Trump SoHo would be getting a Laurent Tourondel BLT restaurant, but then came news that the two brands did not play nice:

“BLT Restaurants are recognized for a particular style of food and service which ended up not being what the Trump Organization was interested in,” said Jimmy Haber, Managing Partner of BLT Restaurant Group.

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Can Washington D.C. Handle More W Hotels?

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  Site Where: 515 15th St Nw [map], Washington, DC, United States, 20004
October 16, 2009 at 10:59 AM | by KatieK | 1 Comment

So the W Washington D.C. is officially open after last week’s splashy opening party, and apparently now that the journalists who attended have emerged from their hangovers, we hear there was more than just John Legend, Marie Antoinette look-alikes, and powder-wigged folks working the crowd.

Starwood CEO Frits van Paasschen not only made an appearance but revealed a juicy bit of news — DC is among the cities he’s eyeing for a “more expansive rollout of the W brand,” such as New York City’s 5 Ws, reports the Washington Business Journal. Of course, what that means in reality is yet to be seen, but it’s interesting to hear such optimism for D.C. only a few months after the nation’s capital finally got its first W.

“Washington is certainly a place where we’d love to do that, and we’re always looking at opportunities,” van Paasschen said. “I think the W brand brings something new to the DC market, fills a void.”

The WBJ also reports that Starwood plans to open 30 to 60 new W Hotels over the next three years.

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Get Tickled Pink By W's Generous 'Share Your Heart' Package

October 9, 2009 at 2:02 PM | by Heidi Atwal | 0 Comments

Magenta hues at the W Times Square

We've written about green hotel packages, but pink? The "Share Your Heart" promotion from New York's family of W Hotels proves that philanthropy and pleasure-seeking aren't mutually exclusive, and they've set out to give back to guests who want to do the same.

October, as you may well know, is Breast Cancer Awareness Month. Perhaps you've already pitched in by collecting and sending in pink yogurt tops or attended a fundraising event, but you can also contribute by booking the "Share Your Heart" package at an NYC W location. Being uber femme-themed, it's perfect for girlfriends looking for a brief New York getaway in the fantasy-Manhattan vein of Sex and the City. We also see that the W San Francisco and W Hoboken have joined in on the charitable efforts, and we're tickled you-know-what color by their generosity.

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The Congress of Cool is Now Officially In Session (And Probably a Little Hungover)

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  Site Where: 515 15th St Nw [map], Washington, DC, United States, 20004
October 9, 2009 at 9:08 AM | by KatieK | 0 Comments

The W Washington DC opened to guests back in July, and has racked up some pretty partisan reviews ever since. But last night a scene-y DC crowd — the Congress of Cool, if you will — reached across the aisle to join in and play dress-up for the W’s official opening bash.

As we all know, the W loves splashy parties awash in velvet ropes and a purple carpet. And for this installation they hired John Legend for a rooftop performance (and to up the crowd’s star ante). This being DC, and with the W across the street from the White House, it’s also worth noting that Obama’s aide Reggie Love stopped by for the festivities. On the celeb circuit, actress-singer-songwriter Emmy Rossum was also in attendance. You can watch a short video here for a better sense of the scene.

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'Real Housewives of Atlanta' Kick It in the ATL's W Hotels

October 6, 2009 at 9:03 AM | by Jennifer Kester | 0 Comments

The domestic divas on The Real Housewives of Atlanta hang out so much at the ATL's W Hotels they practically have become spokeswomen for the hotel brand. NeNe, Kim and the rest of the hair-pulling gang use the W Buckhead, W Midtown and W Perimeter as their personal playgrounds.

We can't wait to see if Sheree can pull of a real fashion show—with actual clothes this time—at the W Perimeter in an upcoming episode. According to Metromix Atlanta, Sheree arrived at the hotel in a horse-drawn carriage and when she opened the door, doves flew out. All of the housewives were there, as were celebs like singer Angie Stone, crooner Bobby Valentino and Project Runway favorite alum Mychael Knight. We won't be tardy for that party when it airs.

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W Barcelona Still Pretty, But Needs Serious Work on The Vibe

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  Site Where: Plaça de la Rosa del Vents, 1 , Barcelona, Spain, 08039
October 5, 2009 at 9:33 AM | by juliab | 0 Comments

Oh dears. We really hate to say this, but could it be that with all the hype around W Barcelona and its foxy building, they forgot to work on the foxy W vibe?

Barcelona resident Pulso BCN alerted us to the fact that there could be a problem with his comment here. He stopped by on Thursday, which should have been banging, seeing as it was the first night, but although it had a nice-looking pool, he wasn’t feeling it. “Maybe the W hipness is in crates stuck in Spanish customs,” he reckons. On his Twitter feed he went further: ”No glam opening, no edgy people, just a bunch of staffers running around trying to find a spot.”. Oopsie…

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