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When a decent hotel that was good quality and excellent value rebrands as an überluxury property, is that something to celebrate, or commiserate? That’s the question we’re pondering with the news that Taj has just rebranded its Rebak Island Resort as a Vivanta by Taj property.
Taj hotels are already really nice. Vivanta by Taj – of which this is the 29th – are super duper nice. And this one certainly has potential – it’s set on its own 390-acre island 4km off Langkawi proper with its own mini beach. The journey to the Langkawi ‘mainland’, on the hotel’s private launch, is a languid 15 minutes.
Our problem is that it feels like really posh hotels are everywhere in Malaysia (the Datai is just round the corner on the mainland, after all), and we don’t really need another one. In fact, when HotelChatter stayed before, we loved it for its “luxury on a budget” feel: it had the amenities of a seriously top hotel (private island, excellent service) but kept prices affordable by not being ridiculously luxurious. Rooms were relatively simple, and the resort was reasonably priced. We’d be sad to see that go.
The Ambassador, New Delhi, has joined the Vivanta brand.
Taj Hotels is known for its slew of properties in India, like the Rambagh Palace in Jaipur, where Katy Perry and Russell Brand will tie the knot, as well as its few stateside hotels, like New York's Pierre, San Francisco's Taj Campton Place and the Taj Boston. But the company is adding a number of its hotels into a Vivanta Collection.
Sixteen hotels joined the already existing three Vivanta hotels—Vivanta by Taj - Whitefield, Bangalore; Vivanta by Taj - Panaji, Goa; and Vivanta by Taj - Coral Reef, Maldives. The master plan is to get 30 of 'em in the next two years.