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The Tides are Changing at Viceroy Hotel Group

Tides Riviera Maya, now the Viceroy Riviera Maya

Now that the Tides South Beach is no longer a Viceroy Hotel (it belongs to cool kid hotel brand, King & Grove), we've been wondering what would be happening to the Tides Hotel brand that Viceroy had spun-out from this iconic South Beach property. Well, today we have our answer. Sort of.

Just after the Tides Riviera Maya in Mexico finished up their sexy renovations, it was announced that the hotel is now going by the name Viceroy Riviera Maya.

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Hotel Rebranding / Hotel News / Viceroy Hotel Group / West Hollywood Hotels / → All Tags

Viceroy Hotel Group Ditches The Chamberlain

SEE UPDATE BELOW

Thanks to an eagle-eyed commenter, we learned that West Hollywood's Chamberlain Hotel was dumped by the Viceroy Hotel Group about a month ago.

No reason has been given but we're guessing the Viceroy is thinking a lot bigger these days than the small boutique hotels it once started out with. Or maybe there was something a little more scandalous to it. After all, the hotel just got a glamourous new look last spring.

This is the second hotel that Viceroy has dropped. The first was the Loden Vancouver back in December of 2009.

For now, judging by the Viceroy's Urban Retreats site, it looks like Maison 140 in Beverly Hills, the Avalon Beverly Hills and the Delfina in Santa Monica are all still part of the family. We'll see how long that lasts.

Anyone with scoop on what happened over at The Chamberlain? Let us know!

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Hotel News / Hotel Rebranding / Viceroy Hotels / Kor Hotels / Viceroy Hotel Group / → All Tags

Kor Hotel Group Wants To Be Known as Viceroy Hotel Group

The Viceroy symbol as seen in the elevator at Viceroy Miami.

More Hotel Rebranding news! The Kor Hotel Group has announced this morning that they have officially changed their name to The Viceroy Hotel Group. The change follows the 2008 partnership that Kor Hotels entered with Abu Dhabi’s Mubadala Development Company, who is now funding the Viceroy Hotels expansions.

But while the name changes, the game remains the same. From the press release:

Viceroy Hotel Group will continue to seek premier hotel and resort opportunities around the world, based upon uncompromising standards for location and guest appeal. Viceroy Hotel Group will function as an umbrella company for the sister hotel brands that formerly fell under Kor, Viceroy Hotels & Resorts, The Tides and Urban Retreats.

Some of those Urban Retreats include The Chamberlain and The Avalon Hotel in Los Angeles but surprisingly not The Loden Hotel in Vancouver. Looks like Viceroy must have shed this hotel somewhere along the way. You will also want to change up your bookmarks as www.korhotelgroup.com does not work. Instead, go to www.ViceroyHotelGroup.com.

Now, maybe with the introduction of these new name, the Viceroy collection will institute some sort of loyalty program for guests.