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Last week, news about new hotel brands for Millennials came fast and furious. While the momentum has died down a little bit, there's still news percolating out there. Like this bit about a Tommie Hotel from Thompson Hotels opening in Tribeca on Hudson Street next summer. [Insert clapping hands emoji right here.]
Yes, we've known about this property since Tommie Hotels were first announced in May 2013. But it's always been the other Tommie Hotel on E. 31st Street that we've been checking up on, each time getting slightly depressed that Spring 2016 seems like forever away.
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It's been seven months since we noted that construction was slowly but surely happening on the Tommie Hotel in Midtown Manhattan. Seems we should have emphasized the slowly over the surely as we peeked in the other day and found only the beginning of excavations. On the brighter side, though, we also found a rendering pasted up -- albeit alongside a somewhat disappointing Spring 2016 estimated completion.
A peek at architect Gwathmey Siegel Kaufman's website throws up some more renderings revealing an interesting grid-like feature on the rooftop and at the front entrance.
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Millennials at work. And probably a little bit of play. Or at least some tweeting.
How do you solve a problem like Millennials? Well, if you're a hotel company, the answer is "easy"--simply create an entirely new hotel brand for this up and coming, creative class of tech-toting, over-sharing, individuals. Here's a list of new hotel brands that have opened or will open in the coming years aimed at Millennials. These hotels will put a ton of emphasis on social spaces and technology (all have free WiFi) as well as design (carefully curated yet extremely functional.)
But servicing Millennials isn't limited to the hotels that are on this list. Several older brands have been rejiggering their brand standards to cater to Millennials like Courtyard By Marriott with their new Next Gen Rooms. So expect most hotels in the future to be copying some of these new offerings.
Except the old-ass, old-school luxury hotels, that is. It doesn't matter what year you were born, there comes a time in your life when you'd rather just sit in a quiet lounge sipping on some fine wine while LiteFM plays overhead.
The spin-off brand from Thompson Hotels (and parent company, Commune Hotels) should open sometime next year in 2015. Tommies guestrooms will be space-efficient “crash pads” rather than tricked-out hotel rooms with emphasis being given to the communal spaces like the Reading Rooms which will have curated programming and the casual dining experiences, like the gourmet “grab and go” marketplace. Check-in will be done via tablets but given Tommie’s “help yourself” attitude we wouldn’t be surprised if Tommie employed a self check-in process.
Commune Hotels / Thompson Hotels / Joie de Vivre Hotels / Tommie Hotels / Jason Pomeranc / Hotel News / → All Tags
The other week, we were searching hard for information about the reopening of the Thompson Ocean Drive hotel in Miami Beach yet we were met with absolute silence when it came to the matter of the hotel's name change--would it go ahead with the Thompson name or stick with the original moniker, Hotel Victor?
Well, today's HUGE news from Commune Hotels has answered that question. No, it will not be a Thompson hotel in name, mainly because Thompson Hotels' founders--Jason Pomeranc and his brothers, have sold out the rest of the company, including the Thompson name, to Commune. Get comfortable, because this is going to take a while to explain.
Way back in 2011, Joie de Vive Hotels linked up with Thompson Hotels and the two formed Commune Hotels and Resorts. Joie de Vivre was fresh off its own acquisition from Geolo Capital, founded by Hyatt heir, John Pritzker (he has nothing to do with Hyatt Hotels today btw.) The two companies, Geolo Capital and Thompson BP, were equal partners in the formation of Commune Hotels although Thompson Hotels would be its own brand, as would Joie de Vivre, as would the spin-off brand of Thompson Hotels, Tommie Hotels.
Fast forward to today and all brands are expanding to new locations as everyone hoped they would. Commune even managed to snag Niki Leondakis away from Kimpton Hotels. And now, Commune has bought out the Pomeranc brothers. Here's the parting statement Jason Pomeranc gave today: "After nearly 15 years, my brothers Lawrence, Michael and I are incredibly proud to see how Thompson Hotels has evolved into an enormously impactful global hospitality brand," said Jason Pomeranc. "We now look forward to exciting new endeavors and wish John Pritzker and the entire Commune family well."
"After nearly 15 years, my brothers Lawrence, Michael and I are incredibly proud to see how Thompson Hotels has evolved into an enormously impactful global hospitality brand," said Jason Pomeranc. "We now look forward to exciting new endeavors and wish John Pritzker and the entire Commune family well."
So the pressing question is, who gets what in the deal? Here's how it all shakes out:
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We drove by the construction the other day at 11 E. 31st St. and saw that the official construction barricades are up, with notices and all. The lot of land doesn't look all that different from when we snapped it on Google Street View last year but there's definitely been some progress. We even spied some building materials at the front of the site.
This will supposedly be the first Tommie Hotel location for the brand with 250 rooms. Tommie is also planning to open another spot in West Soho, also in 2015, with 329 rooms. Since its target guest will be the Millenial market, rates shouldn't get too crazy, somewhere in the mid-$200s a night.
Incidentally, the hotel is right across the street from the Hotel Chandler which has just spiffed up its restaurant and bar. But we don't think either side should fret as they seem to be going after two different age groups, er, audiences.
And yeah, we snapped this picture of the back of a cab. #dedicated #nerd.
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Commune Hotels & Resorts have finally unveiled the name of the long-awaited, “value-conscious” spin-off brand to Thompson Hotels. That would be TOMMIE. As you can probably tell from its name, Tommie is going after the hottest demographic right now, The Millennials (aka younger folk.)
The brand is described as being “borne from the savvy of Thompson Hotels and the playful approachability of Joie de Vivre, defining utilitarian chic." In case you forgot, Thompson merged with Joie de Vivre to form Commune. This is the first brand from the merged companies. Here’s what proud father, Jason Pomeranc, had to say about the new addition to his Thompson family:
“Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose,” said Jason Pomeranc, co-chair of Commune Hotels & Resorts and founder of Thompson Hotels. “We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire.”
So what's there to "desire" about Tommie? Hint: It begins with Wi and ends with Fi! Keep reading to find out!