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How Some of Marriott's Hotels are Making Free and Working WiFi a Priority

April 24, 2014 at 12:06 PM | by | Comments (0)

To get online at a Marriott Hotel, typically you have to hang out in the lobby where the flagship brand of Marriott International has free WiFi for all, across all their hotels. Marriott has done this for its other brands too, including JW Marriott and Ritz-Carlton. But unless you're an elite member of Marriott Rewards you still have to pay for WiFi in your hotel room.

This is frustrating for sure, but even more so when Marriott International's select service brands----Courtyard by Marriott, Fairfield Inn and Suites, Springhill Suites, Residence Inn and TownPlace Suites--have free WiFi for all guests, everywhere in the hotel. And they aren't just offering free WiFi, they're making sure it's really good WiFi.

In the past year, these brands have been pushing hard to improve the quality of their WiFi speeds for guests through a variety of strategies. For example, the newest Courtyard by Marriott which opened in NYC earlier this year, has "1.25 gigabytes of bandwidth with horizontal and vertical fiber optical cable network that allows for fast, extensive use on multiple devices at one time." Marriott has also introduced a tiered structure where basic WiFi is free and where faster WiFi can be bought. (The tiered WiFi structure is also in place the brands that charge for basic WiFi.)

While we can only hope that all of Marriott International's hotel brands will soon have free WiFi in the guest rooms, we do have to commend this special group for making free and working WiFi a priority.

To that end we asked Violeta Seidell, Vice President, Project Services for Marriott International a few questions (via email) about Marriott's recent WiFi strategies. While her answers focus mainly on the select service brands, a Marriott rep tell us the answers also apply to the full-service brands.

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