Clarion Hotels To Change Brand Name to 'Ascend'
Where: United States
Evidently there's some news to tell from Choice Hotels. While it's gone unreported, for the most part, by those in the know, we did a little research. And now that we know, we'll tell you.
During a convention earlier this year, the staff got to meet and greet the company's new President and future CEO, former Marriott International bigwig Steve Joyce. And once Steve took the mic, he announced something big was in the works.
Seems there's a rebranding campaign afoot regarding the company's more upscale Clarion Collection of hotels. Word is they'll be rebranded as the Ascend Collection, complete with nifty new logo and designations as "historic," "boutique" or "unique." Hmmmm...this also sounds alot like Aloft by Starwood.
While all this news continues to fly under the radar, such is not the case with Mr. Joyce's earnings. Word is his new gig got him a major raise worth $1.3 million in stock incentives before he even officially assumed his role at the company May 1st.
Forget the nunnery, we say, get thee to a job at Choice Hotels.
