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Starwood Capital Picks Itself Some Golden Tulips

June 18, 2009 at 9:05 AM | by Jenna | 0 Comments


Golden Tulip Avegoor, Netherlands

Starwood Capital seems to be cultivating a garden of sorts. A garden full of tulips, if you will. Golden tulips, even.

According to Private Equity Real Estate:

Starwood Capital has entered into exclusive talks to buy the Swiss hospitality group Golden Tulip creating one of the world’s largest hotel companies.

The Greenwich, Connecticut-based private equity real estate firm said in a statement it was planning to merge its budget hotel company, Louvre Hotels, with Golden Tulip once the deal was closed on 26 June.

Whatchya gon' do with all them tulips, Starwood Cap? Apparently, the alliance with Louvre is going to "create a hospitality company with 1,070 hotels in more than 40 countries and comprising around 82,000 rooms" that will be better positioned to target corporate accounts.

Oh, if you're not familiar with the Golden Tulip brand: there's only one of 'em in the US, in Bethesda, MD.

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1 Hotels Update :: Barry Sternlicht Loves Word Play and Mind Games

September 29, 2008 at 4:41 PM | by AndrewC | 0 Comments

We know how Barry Sternlicht loves to surprise and create puns and play around with words: he named W Hotels because it's the only letter of the alphabet with more than one syllable, and W's whole marketing is based around putting W's in their promotions and creating words based on W.

So we shouldn't have been too surprised when 1 Hotels updated their website to remove the Paris and Mammoth Mountain locations, but left the Seattle, NYC, Washington DC and Scottsdale locations and added a new page about One - even though we've heard numerous rumors about the brand being put on indefinite hold.

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Hotel DeathWatch :: Starwood Capital's 1 Hotel Brand Turning Into Just One Hotel

July 28, 2008 at 1:36 PM | by AndrewC | 2 Comments

With a very (very) heavy heart, we are reporting today on something from our sources: Starwood Capital's 1 Hotel & Residences brand is being substantially scaled back.

We mean like.. Instead of the 6 locations listed on their website, and an additional three locations announced since then (Atlanta-Buckhead, Cleveland, Ohio & Vancouver, BC), the world will only see one or two 1 Hotels open in the next few years, as the rest have been permanently or temporarily put on hold due to market conditions.

Our sources tell us that only the Vancouver, BC location and New York City location are still scheduled to be built, although the NYC location will probably not be in Bryant Park.

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