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Hotels That Twitter and Twitter Well

January 14, 2009 at 12:00 PM | by Jenna | 7 Comments

It's not just Marriott that's been busy sending out updates all over Twitter Nation. These days, a pretty sizable group of individual hotel properties have set up their own Twitter accounts to get in on the action, and many of them are doing killer jobs of utilizing the microblogging platform to tweet everything from room renovations to staff movements to rate specials (and sometimes more stuff that nobody cares about — but that's all part of the beauty of Twitter, right?)

Rob over at Resideo.com has scoured interwebs to find dozens upon dozens of worldwide hotels using Twitter, and he's put together a list of all of them — organized by location — to help you pack your follow list with your favorite spots.

Some of our favorite hotel Twitter-ers from this list, chosen because they're updated frequently with useful info for guests (like discounted rates and package options) and each one interacts with other Twitter users:

· The Iron Horse Hotel, Milwaukee
· The Charles Hotel, Cambridge, MA
· Hotel Murano, Tacoma, WA
· Post Ranch Inn, Big Sur

Of course, some of the hotels on this list have completely inactive or entirely useless accounts — it looks like some of these heard from an Internet-savvy staffer that they should set up "one of those Twitter things" but have yet to take any steps to figure out the site or the system. A couple examples: Gramercy Park Hotel and Hotel Teatro.

And, er, make sure you get with the program and follow the HotelChatter Twitter feed while you're at it.

[Photo: Influential Marketing Blog]

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Using Visual "DNA" to Select A Hotel Warrants An Audible "WTF"

September 10, 2008 at 10:03 AM | by Jenna | 2 Comments

UPDATE: Right now, the Visual DNA feature is available for the UK site only.

Perhaps we are just overly-skeptical of all things that link image identification to deep untapped psychological desires (or whatever) because we're the type that tend to see phallic images in every one of those ink-blotter tests, but goodness: even we had never heard of "Visual DNA" before hearing about Hotels.com's latest scheme.

NMA is reporting that the site has launched "a social network to help users personalize their search for a hotel" that utilizes Visual DNA. That is, users  are asked to select from a range of images -- like beaches, room decor and restaurant styles. From there, the site will produce hotel suggestions based on the images from Hotels.com's library.

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