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Ian Schrager is Out at Gramercy Park But Moving Ahead with Two New Hotel Brands

It came as no surprise yesterday when Ian Schrager officially announced his departure from The Gramercy Park Hotel, his first hotel after leaving his previous hotel company, Morgans Hotel Group, to create his own hotel company, Schrager Hotels. He is now working on not one, but two new hotel brands.

That's because he had been hearing that Schrager was looking to get out of GPH last week and in October, USA Today had already dished on Schrager's future hotel plans. So now that it's all official and what not, we're curious as to what these new Schrager brands are going to be like.

We know that the first one will open inside the old Ambassador East Hotel in Chicago. This is expected to be a "rebirth of one of the city's most famous cultural icons." Schrager told us earlier this year that hotel will be a "very stylish, simple, modern classic hotel that is really accessible to everybody," meaning it should be rather affordable. The hotel should reopen now in September 2011. Sweet!

However, the second brand is still very much under wraps.

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Schrager Hotels By Marriott To Be Called....Schrager Hotels

So it looks like we weren't that far off in our guessing game for Ian Schrager's new hotels from Marriott. The NY Post is reporting that Schrager will forgo any weird one-word names and simply use Schrager Hotels. We think Bill Marriott probably convinced him to do this.

The official announcement is to come later this month but the Post says the first Schrager Hotel will probably open in SoBe.

We've also learned that the first project could be an approximately $23 million redo of the existing Marriott South Beach, an Art Deco beachfront hotel. Our spy added: "They are close to something in New York."

Meanwhile, Andrew Calvo over at Passions of a Zealot has done some digging on SchragerHotels.com and found that it just leads back to Schrager's own company Ian Schrager.com Although the domain name still belongs to Morgans Hotel Group. But that's another story for another time.