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When we stumbled across the trademark for Hyde Hotels earlier this month, we had no idea if this would actually happen. Or maybe we were just trying not to get our hopes up. But this morning, we've learned that Hyde Hotels, Resorts & Residences are real and they are really happening--in Midtown Miami and Hollywood Beach, Florida. sbe has partnered up with developer Jorge Perez and his company, The Related Group, a prolific builder of luxury condominiums and multi-family residences, to get the brand going.
But the question on everyone's mind is now--how does one transform a nightclub brand into a hotel brand? By focusing on design, for starters. Hyde Hotels want to "strike a balance between innovation and functionality. Hyde will give guests everything they need, without the clutter of items they don’t." And as with all new hotels, technology will be a huge focus, allowing guest to customize everything from their interactions with hotel staff to personalized in-room and on-property amenities. Lastly, the hotel's nightclub roots will shine through with the brand's connections to the worlds of music, fashion, art and even, socializing.
Here's what Sam Nazarian, founder, chairman and CEO of sbe, has to say about his newest hotel brand:
“The Hyde brand has always been defined by its connectivity to music, fashion, art and socializing, where luxury is not about pretense or posturing, but rather authentic style with a commitment to facilitating distinct lifestyle experiences. Past collaborations with Related (ex. SLS Hotel & Residences Brickell) show that they understand how the Hyde Hotels, Resorts & Residences brand can fill a major void in the marketplace, and can adapt to an array of global communities.”
Hyde Hotel will also be given out special VIP perks to their hotel guests and residence owners such as exclusive access to the Hyde portfolio, including outposts at Los Angeles’ STAPLES Center, the Bellagio in Las Vegas, SLS South Beach and the American Airlines Arena, as well as the entire sbe hospitality platform which has over 80 properties in the hotel, restaurant and nightlife properties realm.
Keep reading for more info on Hyde Hotel & Residences Midtown Miami and Hyde Resort & Residences Hollywood Beach
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Great news for Art Basel goers and Miami lovers alike--The Redbury South Beach will open on December 1st, just a few days before the massive art fair takes over the city on December 5.
We've been eagerly anticipating The Redbury's arrival, not just because we love the original Redbury in Hollywood so much, but because the hotel, whose mission is to provide you with a "home away from home" will offering some crazy sexy cool amenities and services like Crosley record players with a collection of vinyl curated by Capitol Records and Universal Music Enterprises, 24-hour room service from Tony Mantuano's Lorenzo restaurant downstairs, complimentary BMW house car service with a three-mile radius, complimentary WiFI, 24-hour Redbury Hosts service and perhaps most importantly, VIP access to the sbe Collection.
This ultra-perk gets you inside the nightclubs, bars, restos, pools and beaches at the SLS Hotel and The Raleigh which is directly across the street as well as any other sbe restaurant or bar, including the Hyde lounge at the American Airlines arena.
While we couldn't find one of the hotel's 69 rooms available on opening night, we did find a room on December 16th for $221. Not bad for these peppy hotel rooms with a real residential feel and access to the sbe wonderland.
[Photo: The Redbury South Beach]
The new music video for the popular Australian band, The Rubens, was recently filmed at The Redbury. The concept for the video was actually conceived by the hotel's designer himself, Matthew Rolston, who has an impressive list of music videos on his filmography resume.
The song, "The Best We Got", is a little too emo for our tastes but the video is super sexy and it was shot entirely at The Redbury--in the lobby, on the rooftop, and of course, in the guestrooms. They even have the band dining with some hot girls at the hotel's restaurant, Cleo (girls who later get nearly naked on the beds.)
No doubt, this video will fuel the rock star dreams of adolescent boys everywhere. Not to mention, it's a clever way of enticing Australians--the #1 international feeder market for LA--to come stay at The Redbury.
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Today, David Edelstein – owner of W South Beach – and Sam Nazarian – the wizard behind the sbe brand and owner of the new SLS Hotel South Beach announced plans to join ranks and buy Miami’s Raleigh Hotel.
Now, when we chatted over this in August, no one wanted to make an official comment. It was like some weird FB relationship status--"I won't change mine until you change yours!" OK. Now we know you're together.
Both men, famous for their hotel business savvy, will scoop up the landmark Raleigh from the Brilla Group and set out to revamp the Art Deco property that was the place to be when it opened in the ‘40s on Collins Avenue.
Listen, this is a powerful partnership—Edelstein is known for the trendy W hotel and developing such areas as Miami’s Lincoln Road mall, and Nazarian’s sbe group has dominated the swank SLS brand for a minute. Big $$ and big dream at work, here.
But, will these forward thinkers respect and keep the hotel’s historical identity in mind?
After hottie hotelier Andre Balazs gave up the property a few years ago, we found things to be rather agreeable back in 2010, even if there was a bit of fugly carpeting throughout. Yet the hotel is changing once again.
Currently, the hotel's website says The Brilla Group manages and owns the hotel but according to this report from Miami.com, the hotel has some very interesting new owners--the developer of the W South Beach and SBE Development Group which just opened The SLS South Beach. The hotel is believed to have been sold for just over $55 million.
It looks like The Redbury Hotel in Hollywood is doing well enough to strike out for New York.
The details are sparse but we hope they can find a way to export those awesome giant suites to NYC. That would be huge, in so many ways.
In other SBE news, the SLS South Beach still won't open until March 2012 but they've already hired a general manager. But it's two steps forward and one step back as the Sahara Las Vegas, which is owned by SBE, is still closing on May 16.