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Yesterday, the widely-read indie music blog Stereogum published a second installment of their new "Stereogum x W Hotel Suite Session" video series, which features up-and-coming bands performing at a W Hotel of their choice. No fans, no stage, not even any fancy lighting or effects. Just a regular old rock band taking over a regular old hotel room—and making you wish you could be snuggled up in bed for a front row seat.
But this isn't the first time we've seen this. Back in April, Aloft hotels were running a near identical partnership with Pitchfork called the Video Surveillance Series, where the "footage" was made to look as though it "caught" the bands in action. Same idea, different effect.
And while the trend is certainly proving a success, we have to ask: what's going on here? Is this the next generation of live music? Will bands eventually give up on the traditional venues and just embark on national chain hotel tours?