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Sanctum SoHo Will Serve You Jack Daniels in the Bath

Where: 20 Warwick Street, London, United Kingdom, W1B 5ND

Remember that hotel for rockstars that some journalists dubbed the "Iron Maiden Hotel" because, um, the hotel was meant to appeal to musicians and also because one of Iron Maiden's managers was involved in the company behind the hotel? Yes, well. It's called Sanctum Soho, and it opened today.

Owner Mark Fuller, in an interview with Sky News, was all about getting across the anything-goes vibe of the place, emphasizing that all are welcome — whether they're John Legend-types dressed in suave suits, or drunk, sweaty and fresh-off-the-stage rockers rolling in past midnight.

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Tags: Rock and Roll Hotels / London Hotels / Design Hotels / → All Tags

Iron Maiden's Managers to Open Rockstar Hotel in London

Where: 20 Warwick Street, London, United Kingdom, W1B 5ND

[UPDATE: Apparently, this hotel has very little to do with Iron Maiden and is a venture of Concept Venues. According to an article in CatererSearch: "Concept Venues counts Iron Maiden co-manager Andy Taylor as an investor, which led The Sunday Times to report that the band were the driving force behind the hotel. But Fuller told Caterersearch that, while the hotel would appeal to musicians, it was not a "rock & roll hotel."]

We're not quite sure how to adequately communicate the awesomeness of this news to you, so we're just going to come right out and say it: Iron Maiden's management is opening up a luxury hotel in Britain for rockstars. A rockstar hotel. Seriously. And it's not a Hard Rock.

According to the Times UK, the management team of legendary rockers Iron Maiden has teamed up with nightclub owner Mark Fuller to build a £6.5m, 30-room boutique hotel called the Sanctum Soho in London. It's supposed to be a bit of a sanctuary for musicians — heavy security to keep out the paps and screaming fans, lots of luxe amenities abound — so it's not necessarily a get-wasted-and-trash-the-place sort of establishment. Well, at least they're trying to make us believe it's not trash-able; as we all know, there's no telling what kinds of terrors Hurricane Wino might bring.

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