Tag: Priority Club RewardsView All Tags
InterContinental Hotels Group (IHG) would appreciate it if you didn't find any lower rates on third-party booking sites for any of their eight hotel brands (InterContinental Hotels, Holiday Inn, Holiday Inn Express, Crowne Plaza, Hotel Indigo, Staybridge Suites, and Candlewood Suites). But if you do, according to their new Best Price Guarantee (BPG) initiative, you will earn yourself a free night.
Why are they so confident? Well, the multinational hotel mega-group has put some serious time and money into making it more appealing for guests to book directly on the IHG brand website. So for example, if you are normally an Expedia booker (and why wouldn't you be?), and you want to book yourself three nights at the InterContinental Mark Hopkins, you have two options: either pay slightly more than what's available directly on the hotel's website, or find a lower rate, and get your first night free (plus the other two nights at the lower rate)!
Apparently, IHG's Vice President, Michael Menis, "understands how much price influences a guest's booking decision." Well, thank goodness for that.
HHonors members who stay at any Waldorf Astoria, Conrad, Doubletree, Embassy Suites or other Hilton hotel through December 30 will earn double points. If you extend your stay over a Sunday, you can score quadruple points.
Loyalty Program News / Priority Club Rewards / TopGuest / IHG Hotels / Social Media / Foursquare / → All Tags
Visit Hotel Indigo's lobby to score some Priority Club points.
Priority Club members have another way to rack up loyalty points: sign up for TopGuest. When you check into an InterContinental Hotels Group property using a location-based service like Foursquare, you will receive 50 Priority Club points. So you can take in points without even staying overnight at a hotel.
TopGuest syncs location-based services like Foursquare, Twitter and Gowalla, so that when you do a GPS check-in into a partner hotel, you can easily collect points for free stays and other perks.
Maybe in an effort to make up for its lame Gowalla incentive, the InterContinental Hotels Group's Priority Club Rewards program is rolling out the first promotion that enables members to instantly redeem their points, or combine points and cash, for stays at non-IHG hotels.
Yep, you read that right. You could use Priority Club points at competitor hotels outside of IHG's 4,400 properties. The promotion, called Hotels Anywhere, is an expansion of Priority Club Rewards' prepaid lodging card Any Hotel Anywhere program. But this gives you more flexibility and immediate booking capabilities at non-InterContinental hotels.
We have to admit, we were surprised today when USA Today reported that Intercontinental Hotels has eschewed the popular Foursquare location-based service in favor of a similar mobile check-in app, Gowalla.
Gowalla may not be as "trendy" as Foursquare is right now and while it lacks a certain angel investor by the name of Ashton Kutcher, it does have the backing and support of Kevin Rose, who founded Digg.com and Jason Calacanis, who founded Weblogs, Inc.
Even though Gowalla works pretty much the same way as Foursquare does and despite it being a "critical darling" (it won the best mobile app award at South By Southwest Interactive back in March), Foursquare has the bigger name. Foursquare also has more users--about one million to Gowalla's estimated 200,000.
So while we are still curious as to why IHG picked Gowalla over Foursquare--based on users alone, Foursquare would have been the better choice--we probably wouldn't care so much if the IHG "incentive" for Gowalla users wasn't so useless.
iPhone Apps / Hotel Technology / Loyalty Program News / Intercontinental Hotels / Priority Club Rewards / → All Tags
In addition to making reservations at all seven IHG brands, the app allows you to view your Priority Club Rewards member details and browse some special offers. For those of you who aren't a member of PCR, you can actually sign-up via the app.
The rest of the functions are typical, ho-hum iPhone hotel app functions like: click-to-call the front desk for each hotel; use GPS of the iPhone to find nearby IHG hotels and view photos and amenities of the hotel. However, what is cool is the new PCR iPhone app promotion. Guests who book stays through June 15, 2010 via the iPhone app will earn 1,000 PCR bonus points.
The Priority Rewards Club app is available for free at the iPhone app store. IHG expects to roll out a similar app for Blackberry and Android later this year.
Loyalty Program News / HHonors / IHG Hotels / Hilton Hotels / Priority Club Rewards / Hotel News / → All Tags
So our headline featuring a Sir Mix-a-lot line doesn't quite work but the situation is the same--Hilton Hotels began devaluing some of their HHonors points back on January 15 to the outrage of many devoted Hilton guests and Intercontinental Hotel Group (IHG) is pulling up quick to retrieve 'em.
IHG just launched a new "Luckiest Loser" contest, aimed specifically at HHonors members. Here's how it works:
· HHonors Members must also be members of the IHG's Priority Club Rewards.
· Members need to tell PCR just how many points they lost.
· PCR will automatically give back 1,000 bonus points.
· The top 20,000 "losers" will earn back 20 percent of the Hilton points they lost. The biggest Luckiest Loser will earn 2 million in loyalty points. That's enough to stay at IHG for free for nearly three months!
Until recently we thought hotel loyalty programs were for Account Executives rolling their business travel points into a family vacation at a bland resort every year or two. However, funny thing happened when we started investigating these programs -- we found some of them are downright useful if you know how to cut through the red tape. This series is meant as a jumping off point to full fledged discussions on each loyalty program we feature. So comment, contribute, question, and cajole here.
Intercontinental Hotels has a very successful Priority Club Rewards program that includes all of their hotel brands such as ICH flagships, Holiday Inns, Crowne Plazas, Staybridge Suites, Candlewood Suites and the new boutique brand Hotel Indigo.