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Best of British! Premier Inn Is Expanding to Singapore

Where: Beach Road, Singapore, Singapore
November 20, 2014 at 9:00 AM | by | Comments (0)

Imagine this, with a Singapore map on the wall

Normally when we’re writing about Premier Inn, we’re thinking of it as a cuddly, budget UK brand, doing things like topping satisfaction lists and trying to appeal to millennials.

But it turns out we’ve underestimated Premier Inn. They’re not just UK and Ireland anymore. They’ve gone global.

In Singapore the other week, we stumbled on this story about Premier Inn’s plans to open its first hotel in Singapore. How exciting! Except now we realize there are already Premier Inns in India and the Arabian Gulf. You guys!

Anyway, Premier Inn Singapore Beach Road will have 300 rooms with rates at the SGD $160-190 rate ($127-152), which is good-to-standard for the more budget end of the market (although Singapore has lots of beautiful budget hotels, which it’ll have to compete with). It’s currently being built on Beach Road, near Arab Street, and is gunning for an mid 2016 opening. There will be a pool, fitness center and meeting rooms, too.

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Can Premier Inn Reinvent Itself As The Hub Of Tech-Friendly Hotels?

Go To The Hotel's Web 
  Site Where: 110 St Martin's Lane, London, United Kingdom, WC2N 4BA
October 7, 2014 at 8:26 AM | by | Comments (0)

A tech-friendly hotel that accepts reservations by app? Snooze. A tech-friendly hotel that only accepts reservations by app? Now that’s something we’re not sure anyone’s dared try before. Except there’s probably a reason for that.

Next month, budget UK chain Premier Inn launches a new brand, hub, with a flagship hotel opening in St Martin’s Lane, central London. It’s another millennial-friendly idea – aiming “to catch the imagination of guests who already rely on technology for many other aspects of their everyday lives”. Technology is going to play a central part – or, rather, the new hub by Premier Inn app will.

You’ll check in via the app, of course; then during your stay, you can control the TV channel, the room temperature or the lighting by using the app. You can use it to order food to pick up downstairs, and stream entertainment on the 40in TV. And for when you venture outside, the app contains a “detailed local area guide, hosting a careful edit of the hottest places” (more millennial speak, there), and even “is enhanced by an Augmented Reality experience in the room”. Not sure what that means. Not sure we want to.

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Pipe Down! Premier Inns Install Noise "Meters" For Loud Louts

November 28, 2012 at 9:47 AM | by | Comment (1)

Allow us to introduce you to the newest passive-aggressive way hotels are attempting to cut down on loud guests: Noise detectors that let you know when it’s time to quiet down.

Premier Inn – a predominately UK hotel chain that offers discounts/refunds to guests who don’t get a good night's sleep – has installed the meters in the corridors of 620 of its hotels to crack down on late-night noisemakers.

“We asked our teams to come up with ideas about how we could reduce noise from other customers and they came up with some really novel innovations,” Chief executive Andy Harrison told the Daily Mail. “We tried giving rowdy guests lollipops when they come into reception after a night out to keep them quiet.’

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