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Hotelier Avi Brosh Returns with Palihotel Melrose Avenue, Opening in February

Three years after opening his stylish extended-stay hotel, Palihouse Holloway in West Hollywood, and over a year after ceding his vision for Palihouse Hollywood to Sam Nazarian's SBE empire, Los Angeles hotelier Avi Brosh is once again back on top with the Palihotel on Melrose Avenue opening in February 2012.

The 32-room boutique hotel is envisioned as a "European neighborhood inn" which is quite the opposite of the Palihouse Holloway, specifically regarding the size of the guestrooms. Where Palihouse rooms start at 600-sq.ft., the rooms at Palihotel will measure about 250-sq.ft. and come in Twin or Queen categories.

And while rooms at Palihouse have little kitchenettes, guests at the Palihotel will instead head down to the Palikitchen, a coffee shop/cafe that will service breakfast, lunch and dinner in a self-service format.

Of course, the trade-off is that rooms at the Palihotel will be crazy affordable, starting at $150 a night.

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Sam Nazarian Goes Boutique with His Latest Hotel, The Redbury

Back in June, Sam Nazarian, nightclub owner and the hotelier behind SLS Hotels, announced that he had scooped up the old Palihouse Hollywood property on Hollywood and Vine.

We wondered then if we would make this another SLS hotel but we ultimately concluded that the short time frame and the Starwood redtape (SLS is part of the Luxury Collection) wouldn't allow for this hotel to be branded an SLS. As it turns out, we were right.

According to Eater LA, Nazarian is taking this property "boutique", naming it The Redbury Hotel. Naturally, Eater is obsessed about the restaurant going in the hotel but their brother site Curbed is all up on the hotel details. Here's what they found out:

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Get A Hall Pass to the Palihouse Holloway

Where: 8465 Holloway Dr. [map], West Hollywood, CA, United States, 90069

Part of the spate of “gastropubs” sweeping across Los Angeles (and soon the world, mwah ha ha!), The Hall at the quirky Palihouse Holloway Hotel in West Hollywood is serving up a host of lip-smacking, wallet-cracking dishes designed around that staple of the L.A. diet: seasonal foods.

That’s a snooty way of saying that whatever’s fresh will be on Chef Brendan Collins’s evolving menu. The Brit-born kitchen jockey trained in the kitchens of Melisse and Anisette, so he’s used to raiding the Santa Monica Farmer’s Market for his produce.

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Inside the Palihouse Holloway

Where: 8465 Holloway Boulevard [map], Los Angeles, ca, United States, 90069

Yesterday, we gave you a sneak peek of the newly opened Palihouse Hotel in West Hollywood--a new twist on the extended-stay concept from hotelier Avi Brosh.

Now feast your eyes on this. This is a video tour of the corner suite on the 2nd floor, overlooking Santa Monica Boulevard and our favorite hangout spot, Barney's Beanery. But even if this room was mired in anti-views, we would still have lots to make us happy.

Check-out that kitchen! And the sitting area! And the bed! Don't forget the C.O. Bigelow bath products! Or the washer and dryer! (Ok, that bit you can't see as it's hidden.)

We know we sound overly excited about this place but since we see a lot of hotels for this gig, this is one of the few urban properties in recent memory that has made us giddy.

More visual treats after the jump.

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Welcome to the Palihouse Holloway

Where: 8465 Holloway Boulevard [map], West Hollywood, CA, United States, 90069

Click here to see upclose.

The other day we were able to tour the just-opened Palihouse West Hollywood, a new concept in extended-stay from hotelier Avi Brosh, the man behind the Custom Hotel.

We actually don't want to call this place an extended-stay hotel because it's just way too cool for that sort of corporate terminology.

Essentially, Brosh took all that he liked about independent boutique hotels (like the Mercer, the Bowery, THOR and UK's Firmdale hotels) and mashed them together with his own little twist. For instance, he's hand-picked every item in all the rooms and public spaces and he and his team custom-designed the furniture.

This here is the reception area which is tucked off to the side when one first enters the building. Already, you can see this place is very different from any other extended-stay brand.

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