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**A HOTELCHATTER EXCLUSIVE**
Los Angeles' Westside is finally getting the hip, urban hotel it desperately needs and just in time for summer, too.
Avi Brosh, the hard-working hotelier behind the Palihouse West Hollywood and the budget chic Palihotel on Melrose Avenue, has quietly snapped up the old Embassy Hotel Apartments near the Third Street Promenade in Santa Monica. The spot will reopen this June as The Palihouse Santa Monica.
We didn't know the building was up for sale, let alone sold off to Brosh but he and his Paligroup team have already begun renovating the rooms. Billed as a 36-room "beach lodge", the hotel will have four room categories--classic guest suites, studio residences, one-bedroom residences and two-bedroom residences.
The classic rooms will be more of a typical hotel room size, ranging from 300-500sq.ft. while the "residences" will start at 600-sq.ft. and go up to 2,850-sq.ft. All but a few of the rooms will have kitchenettes, there's complimentary wired and wireless internet for all, Samsung 40" flat-screen TVs, AppleTV, and Dean & Deluca minibar treats.
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Three years after opening his stylish extended-stay hotel, Palihouse Holloway in West Hollywood, and over a year after ceding his vision for Palihouse Hollywood to Sam Nazarian's SBE empire, Los Angeles hotelier Avi Brosh is once again back on top with the Palihotel on Melrose Avenue opening in February 2012.
The 32-room boutique hotel is envisioned as a "European neighborhood inn" which is quite the opposite of the Palihouse Holloway, specifically regarding the size of the guestrooms. Where Palihouse rooms start at 600-sq.ft., the rooms at Palihotel will measure about 250-sq.ft. and come in Twin or Queen categories.
And while rooms at Palihouse have little kitchenettes, guests at the Palihotel will instead head down to the Palikitchen, a coffee shop/cafe that will service breakfast, lunch and dinner in a self-service format.
Of course, the trade-off is that rooms at the Palihotel will be crazy affordable, starting at $150 a night.