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**A HOTELCHATTER EXCLUSIVE**
Los Angeles' Westside is finally getting the hip, urban hotel it desperately needs and just in time for summer, too.
Avi Brosh, the hard-working hotelier behind the Palihouse West Hollywood and the budget chic Palihotel on Melrose Avenue, has quietly snapped up the old Embassy Hotel Apartments near the Third Street Promenade in Santa Monica. The spot will reopen this June as The Palihouse Santa Monica.
We didn't know the building was up for sale, let alone sold off to Brosh but he and his Paligroup team have already begun renovating the rooms. Billed as a 36-room "beach lodge", the hotel will have four room categories--classic guest suites, studio residences, one-bedroom residences and two-bedroom residences.
The classic rooms will be more of a typical hotel room size, ranging from 300-500sq.ft. while the "residences" will start at 600-sq.ft. and go up to 2,850-sq.ft. All but a few of the rooms will have kitchenettes, there's complimentary wired and wireless internet for all, Samsung 40" flat-screen TVs, AppleTV, and Dean & Deluca minibar treats.